Risk profile and consumer shopping behavior in electronic and traditional channels

NCU Institutional Repository > 管理學院 > 資訊管理研究所 > 期刊論文 > Item 987654321/31602

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题名:	Risk profile and consumer shopping behavior in electronic and traditional channels
作者:	Gupta,A;Su,BC;Walter,Z
贡献者:	資訊管理研究所
关键词:	PERCEIVED RISK;SEARCH COSTS;INTERNET;ONLINE;MARKETPLACES;COMMERCE;RETAIL;PRICE;DETERMINANTS;INFORMATION
日期:	2004
上传时间:	2010-07-06 17:52:33 (UTC+8)
出版者:	中央大學
摘要:	This paper develops an economic model that captures consumer shopping channel choices based on shopping channel characteristics and consumer risk profiles-risk-neutral or risk-averse. Analyses of results show that after making purchases through one channe
關聯:	DECISION SUPPORT SYSTEMS
显示于类别:	[資訊管理研究所] 期刊論文

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