Market segmentation via structured click stream analysis

NCUIR > School of Management at National Central University > Graduate Institute of Information Management > journal & Dissertation > Item 987654321/31618

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/31618

Title:	Market segmentation via structured click stream analysis
Authors:	Wen,KW;Peng,KF
Contributors:	資訊管理研究所
Keywords:	NEURAL NETWORKS
Date:	2002
Issue Date:	2010-07-06 17:53:06 (UTC+8)
Publisher:	中央大學
Abstract:	Accurate market segmentation has been the basis for successful customization of products and services. To date, however, the marketing management literature has focused mainly on the exploration of segmentation variables, but lagged behind in the developm
Relation:	INDUSTRIAL MANAGEMENT & DATA SYSTEMS
Appears in Collections:	[Graduate Institute of Information Management] journal & Dissertation

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