消費者涉入與導引效果對WWW上的廣告效果之影響研究; A Study on the Effect of Consumer Involvement and Online Priming on Web-Based Advertising

NCUIR > School of Management at National Central University > Department of Information Management > Research Project > Item 987654321/40658

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/40658

Title:	消費者涉入與導引效果對WWW上的廣告效果之影響研究;A Study on the Effect of Consumer Involvement and Online Priming on Web-Based Advertising
Authors:	范錚強
Contributors:	資訊管理系
Keywords:	全球資訊網;使用者涉入;消費者行為;網路廣告;廣告效果;導引效果;World Wide Web (WWW);User involvement;Consumer behavior;Internet advertisement;Advertising effect;工業工程類
Date:	2002-07-01
Issue Date:	2010-11-03 16:56:24 (UTC+8)
Publisher:	行政院國家科學委員會
Abstract:	研究期間：9008 ~ 9107
Relation:	財團法人國家實驗研究院科技政策研究與資訊中心
Appears in Collections:	[Department of Information Management] Research Project

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