在企業管理上對於透過產銷管理流程整合概念的落實，可以使企業同時達到之利益包含:成本降低、營收增加及對顧客交單正確率及時效性的提高...等的目標，其皆可在流程整合與流程改善後同時達成。以此篇論文是以台灣的化纖產業為例，對於生產與銷售間進行訊息傳遞之介面的研究與改善；在銷售端，若能有效加速回應客戶訂單，提供客戶更多的客製化的選擇，以提升客戶對企業的滿意度及忠誠度，在生產端，對內藉由此產銷流程的改善，使得備品及物料的準備工作因此而在計畫及準備上更為周全，其將會在存貨成本與轉換產品生產之成本上得到有效的控制。 其流程改善方向在於如何使銷售單位與生產單位間的資訊更為流通與順暢，透過與MIS部門共同開發之介面軟體，創造一連繫平台，藉由此銷售與生產的共同平台來改善產銷間溝通與聯繫的障礙，此平台的建立將使化纖產業在產銷協同的發展上更加密切，並提供有更強的競爭力。 產銷管理已成為一股日益重要的趨勢與風潮，產銷規劃亦是在於強化供需間的平衡與順暢，更是維繫企業生存的重要關鍵，而如何能夠掌握價格合理與供貨穩定的上游原物料，以及緊密地根據生產排程，製造出品質穩定的產品，並配合快速反應市場現況、以及滿足顧客需求的下游通路，才是每一個企業所極力追求的目標。而以公司為例將此管理手法納於相關流程中，增加此共通平台之應用，日後若公司將此手法導入其品質系統架構中之一環，並進一步驗證其實施後的績效，將會使產銷整合之管理使法在企業間能產生更大的利益與效能。Nowadays, enterprises are competed more intensive then before. And the cost and speed will be the key factors for company survival. Because of supply chain members have many communication barriers, so that leads highly inventory and lonely lead time. Then, they can’t instantly response to the final customer’s need. In the recent years, many enterprises begin to implement Collaborative Planning. Taiwan's textile industry, can effectively reduce costs and speed up customer response time to provide customers with more customization and choice, will enable the development of Taiwan's textile industry to a more prosperous and a stronger competitive edge; To achieve this, the best practice of supply chain management at communication between production and marketing is very important, which also is the key to improve production cost and accuracy and shipment speed for product delivery. The purpose of this study is to build up a platform to improve the gap of information delivery from sales to production, it also can affect the changes of the competitive advantages of Taiwanese apparel and textiles industries. Under in deep personal interviews and field study, the supply chain management in the information delivery is gradually playing a very important role especially in current product high changing frequency and competition environment.
