| 摘要: | 在又熱又平又擠的全球競爭環境下，世界經濟論壇等相關研究報告顯示，台灣企業經濟在勞動市場效率、技術準備度、市場規模甚至企業成熟度在全球的競爭力，皆有下滑之勢。曾任微軟營運長羅勃特•赫柏德指出「你的員工必須了解，他們的工作之一就是找出弱點，並且把它放大，讓你可以注意到」面對現實，積極處理弱點，不要坐等危機，「流程有時會受到忽略的原因之一是，一般人以為流程較公司的銷售、行銷及財務活動來的不重要，然而，流程卻有可能成為致勝關鍵」。本研究，乃以個案探討方式，依研究對象之企業核心價值，探討其關鍵流程改善契機，以供個案公司創造更高獲利之參考。 本研究是以品牌公司價值為出發，探討其企業目標與組織內流程重點之對稱與合理性，並思考在有限資源下，流程規畫如何為其品牌，創造更高價值的可能，期望對台灣品牌企業之經營管理，貢獻部份薄力，供業界參考。 本研究在整理完價值鏈、供應鏈管理、交易成本、管理成本之文獻後，以東京工人教授川喜田次郎所開發之KJ法A型圖解，經腦力激蕩、思考、整理以建構思想，打破現狀、大膽假設、命題，再依問題假設，針對研究議題深入探訪。 研究結果發現，對於以品牌銷售為主的公司，若組織規劃已無生產製造，應思考該企業之採購與企業核心價值之關係，進而，考慮內部管理成本與交易成本的平衡，此外，以個案公司現行的狀況，除價值鏈的重新檢視與調整外，應思考新價值鏈上不足待加強之處有－供應商管理的機制與能力、業務銷售需求管理與規劃。In the hot, flat and crowded, the World Economic Forum and other related studies indicate that the economy of Taiwan enterprises in the labor market efficiency, technological readiness, market size or business sophistication, there are down. Former Microsoft chief operating officer Robert J. Herbold, shows " process is sometimes neglected one of the reasons is that most people thought processes than the company's sales, marketing and finance activities to the unimportant, however, the process there may be the key to success. " This research, are based on case study methods. This research focus on the value of brands, discusses its business goals and priorities of the organization process of symmetry and rationality, and thinking about processes, planning how their brands and create higher value may be in limited resources, hope for Taiwan brand business management reference. This research, finishing complete value chain, supply chain management, transaction costs and the cost of management literatures, with its Tokyo teacher Kawakita Jiro developed by the KJ method A-type diagrams, by brainstorming, thinking, order to construct thinking beyond the status quo bold assumptions, propositions, and then assumed by the problem, research issues for next verify step. The results showed that sales for the brand-oriented company, if the company with no factory, should consider the purchase of the business relationship with the core values, then, to consider the internal management of the balance of costs and transaction costs, in addition to the cases The current status of the company, in addition to re-examine the value chain and adjustments, should consider a new value chain, there is less to be strengthened between - supplier management systems and capacity, business sales demand management and planning. |
