以層級分析法探討評選第三方物流服務要素之研究-以日系在台廠商為例 ; The Chemical Sales Strategy Analysis in Semiconductor Industry -An Exploratory Study of Global Chemical Company B

NCUIR > School of Management at National Central University > Executive Master of Industrial Management > Electronic Thesis & Dissertation > Item 987654321/44029

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/44029

Title:	以層級分析法探討評選第三方物流服務要素之研究-以日系在台廠商為例;The Chemical Sales Strategy Analysis in Semiconductor Industry -An Exploratory Study of Global Chemical Company B
Authors:	李紹輔Li;Shao Fu
Contributors:	工業管理研究所碩士在職專班
Keywords:	層級分析法;AHP;Expert Choice;物流管理;第三方物流;Logistics management;Third party logistics;Expert Choice;AHP
Date:	2010-07-19
Issue Date:	2010-12-08 14:46:17 (UTC+8)
Publisher:	國立中央大學
Abstract:	物流產業在台發展多年，隨著全球化趨勢、市場經濟的開放、加上台灣與大陸之間ECFA簽訂在即，未來將有更多跨國企業進入台灣市場，未來在台灣物流產業將更加競爭；而各第三方物流企業更積極地導入新技術與作業結合，期望能創造服務差異性來增加其競爭能力、穩固其在市場上的定位。但日資企業在選擇物流供應商時，有別於他本土企業或其他外商公司，往往願意付出高於其他同業的物流費用給予第三方物流業者；而在台的日資第三方物流公司，除服務費率較高外，其客戶群更有絕大比例為日系企業。本研究從在台灣日資企業內部物流需求及面對外在競爭之影響層面，採專家問卷調查方式，歸納出四大衡量構面及十六項的評估要素，再將回收之問卷以層級分析法方式(Analytic Hierarchy Process,AHP)計算出整體權重及排序。本研究發現日資企業對第三方物流最重視的評估要素前四項分別為「客戶服務滿意度」（23.20％）、其後為「物品配送時效準確性」的16.19％、「服務收費標準」佔9.50％與「庫存準確性」的8.74%。而四大構面權重排序為：「服務品質」59.47％、「公司發展」16.49％、「成本因素」13.5%及「專業技術」的10.51%。本研究結果為日資企業在台評選第三方物流供應商時的決策要素，有助於第三方物流公司作為未來公司發展與策略擬定之參考方向。Logistic Industry has been developed many years in Taiwan, because the trend of globalization, free market economy and the free trade ECFA will be allowed between Taiwan and China, we can assume that there will be more and more invest in Taiwan from the transnational enterprise and the logistics industry will be keen competition. The companies of third party logistics eagerly utilize new technology in operation to increase competitiveness and their positioning in the market, however the Japanese companies in Taiwan have different concern between local companies or other foreign companies when they select a third party logistics’ service provider., they would like to pay more cost to the third party logistics’ service providers and the most of all clients were Japanese enterprise of the Japanese logistics companies in Taiwan. This research focuses on the internal demand and external competition of Japanese companies in Taiwan that used the expert questionnaire and applied Analytic Hierarchy Process (AHP) to identify their weights and ranks by analyzing collected questionnaires. This research found on four top elements which are apart the 16 elements that are “satisfactory with customer service (23.20%)”, “satisfactory with delivery service (16.19%)” , “charge of service (9.50%)” and “accurate in stocks (8.74%)”. The most important components for Japanese companies are “service quality (59.47%)”, “companies development (16.49%)”, “cost issue (13.5%)”, and “professionalism (10.51%)” when they select a third party logistics’ service provider. This research can be an evaluative selection mode in choosing the third party logistics’ service providers for Japanese enterprise in Taiwan, and provide a reference to make the development strategy to the third party logistics’ service provider.
Appears in Collections:	[Executive Master of Industrial Management] Electronic Thesis & Dissertation

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