本研究主要目的是探討企業如何發現並控制創新秘訣成為致勝關鍵，研究進行以個案訪談方式，針對3M台灣子公司的高階主管探討3M在創新績效上維持領先的因素。研究結果發現除了過去論文所提出的企業文化以及技術能力兩個重要因素外，組織經營策略及管理者領導能力亦有明顯相互影響的關係。本研究結果可為臺灣企業在產品開發及企業長遠規劃的思考上提供學習的範例。 1. 組織文化對產品的新想法及發展觀念具有明顯影響：3M的組織文化鼓勵了新產品創造，生生不息地帶動整個組織活化與創新；不斷地推出新產品，又增強了其核心價值並強化其組織文化。 2. 技術能力是實現創新的基礎：3M的專業及廣泛的技術交流平台，支撐著產品創新的包羅萬象，讓全球各個子公司的技術人員可以分享全球3M的成功技術案例。而各個子公司在地化的各式案例也提供全球客戶多樣化的解決方案，成為新產品的技術後盾。 3. 組織經營策略規劃對於企業經營方向的影響是直接且明顯：3M明確的經營方向能讓全體員工了解且朝著正確方向努力，當創新的政策很清楚的被定義且有效的被落實時，更能證明企業對於創新政策的決心。 4. 管理者的領導統禦亦不能忽視：3M有效執行創新發想的重要關鍵在於領導者與員工的溝通方式及支持與包容員工開發創意的程度。管理者的認同與鼓勵是開啟員工積極創意發想以及有效執行的最大動力。The popularity of the Internet makes the business models easily copied. Competition comes from everywhere around the world instead of single area. Uniqueness becomes more important for all enterprises. That’s the reason that company managers have to acquire new know-how and enhance the innovation capability speedily. That’s the differentiation concept which is emphasized by strategic management in recent years.How company managers find and control the innovation becomes the key to success and it’s also the main motive of this study. I prepared some interview and focus on the high lever manages of 3M in this study. Hope to know why 3M can keep taking the lead in the market through this study. If Organizational strategy planning and manager’s leadership significantly affected the innovation thinking besides organizational culture and technical capability.This study can provide some hints for enterprises in Taiwan on constantly thinking in product development and corporate long-term planning. Through this study: 1. Organizational culture significantly affected the development of new ideas and concepts presented. 3M's organizational culture encourages the creation of new products and keeps driving the activation and innovation. Activation of new blood from the constant introduction of new products, also add new products to enhance its core values, to strengthen its organizational culture. 2. Technological capacity is the foundation on innovation. Only 3M has a professional and wide range technical platform can support all-inclusive innovation.All technical staff from different subsidiaries can share 3M’s successful technology cases to each other through the exchange on the technology platform, 3M’s technical staff also can provide various solutions to customers in different countries through the supporting on 3M internal technical platform. 3. Organizational strategy planning is the executive rule for all enterprises. The clearer rule can make the way more distinct to follow. It also can prove that enterprise has the determination to make innovation as a final goal and all staffs can go with the trend to implement the strategy. 4. Manager's leadership is important in innovation.This factor is the key to make sure the innovation can be effective implemented.The key point is the communication between the leader and follower. Manager's identity and encourage is the best motivation to open the window for staff to have creative thinking and effective implementation.
