從資訊通路行銷探討聯強國際的經營策略-策略矩陣分析法之應用none

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题名:	從資訊通路行銷探討聯強國際的經營策略-策略矩陣分析法之應用none
作者:	洪建榮;Jian-rong Hong
贡献者:	管理學院高階主管企管碩士班
关键词:	聯強國際;通路行銷;資訊通路商;trade marketing;IT channel marketing agency;Synnex Technology Intemational
日期:	2010-06-15
上传时间:	2010-12-08 14:59:31 (UTC+8)
出版者:	國立中央大學
摘要:	聯強國際於1988年正式成立，率先將資訊通路視為專業來經營的公司，首創配銷、物流、維修三合一的通路經營模式，其勇於打破傳統通路業界的行規，創新經營管理理念，營運機制採多國市場經營、多產業領域經營及多產品經營等三管齊下，積極致力於拓展多元化的產品及市場，研發通路管理的核心關鍵技術，建立整合配售、物流、維修的通路運作資訊系統，並進軍海外市場，將經營通路的核心技術與管理競爭力，始終以客戶為導向。展望未來，聯強國際積極佈局海外市場，目前已將台灣的經營模式與核心技術，複製到大陸、澳洲、泰國及亞太其他國家，並結合當地的通路與資源，逐步建立起全球性的產品行銷與運籌服務的網絡，以強化其競爭優勢，迎接未來更大的挑戰Investigation of business strategy of Synnex Technology International from the IT channel marketing - Application of strategy Matrix Analysis Abstract Officially established in 1988, Synnex Technology International is not Only the first company in Taiwan that considers the operation of channels an expertise, but also the pioneer adopting a channel operation mode by combining distribution, logistics and maintenance in one. The courage to break the rules of traditional access lines industry, innovative management philosophy. Multinational mining operation mechanism of the market operators, multi-operator and multi-product industries such as three-pronged operation. Synnex Technology Intemational puts efforts on developing diversified products and market studying and developing the core and critical technology of channel management, establishing and integrating the channel operation systems of distribution, logistics and maintenance, and marching towards overseas market. The core technology and management knowledge for the operation of channels are duplicated to the whole world. The channel operation strategies of Synnex start hom the reduction of the inventory and costs for customers, to the development of the core competitiveness of firms, all along making customer-oriented considerations. In future, Synnex Technology Intemational shall positively expand its overseas market. Currently, the unique operation mode and core technology of Taiwan have been duplicated in Mainland China, Australia, Thailand and other Asia Pacific countries. Together with the local channels and resources, Synnex Technology Intemational shall step by step establish a global network of product marketing and operation sevices to strengthen its competitive advantage so as to face greater challenges in future.
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