中國之汽車租賃市場蓬勃發展，但現實上存在著許多議題，本研究以台灣赴中國投資之個案公司為例，說明汽車租賃業在中國所遭遇之市場環境、法令規範與相關之配套措施與個案公司因應的經營策略。並於研究最末提出對中國當局的相關的建議。This research is concerned with problems about vigorous car leasing market in China, including government’s policies, laws, environment, and takes a Taiwan company that compete against other participators in China. Finally, this reseach suggest the authorities to solve the problems.
