| 摘要: | 客家鄉鎮發展文化觀光之研究—以桃園縣新屋鄉為例 中 文 摘 要 文化觀光被譽為21世紀最具發展潛力的產業。新屋鄉位處桃園縣的邊陲地帶，過去在文化觀光發展上一直未受重視。本研究旨在探討以「客家文化」在新屋鄉發展觀光的可行性。透過觀察地景、參與節慶活動及訪談來了解新屋鄉特有的客家文化活動。受訪者包括文史工作者、地方耆老、學者專家、文化政策參與者、觀光客、地方業者、媒體與在地居民等。 本研究以文獻探討、個案研究以及問卷調查等方法進行資料分析。研究結果發現：觀光客（參觀新屋之後）更加了解新屋客家文化；藉由節慶活動，因相同的經驗或記憶，產生集體意識，更加強化族群認同感。最後，鄉民因發展觀光，深感榮耀且更加熱愛和認同在地的文化。冀望透過新屋客家文化的發揚，建構不可取代的「新屋海陸客家」文化觀光品牌形象。 本研究建議，新屋發展客家文化觀光應主打「客家海陸雙星觀光產業」，並規劃客家旅遊套裝行程，讓新屋鄉客家文化藉推展觀光更加發揚光大，並得以永續經營。 關鍵字：文化觀光、客家旅遊、新屋客家、客家漁港 A Case Study of Promoting Hakka Village-Tao Yuan County Shin Wu Township as a Cultural Sightseeing Attraction ABSTRACT Tourism is the most promising industry in the 21st century. Shin Wu is a coastal township at the southeast tip of Taoyuan County; therefore tourism was under developed. The purpose of this study is to explore the possibility of developing Shin Wu Township as a new recreational or leisure attraction. The researcher would utilize field trips, cultural festivities, and face-to-face interviews to collect data. Interviewees included local historians and writers, elders, academic scholars, tourists, merchants, media, and residents. This research would also make use of literature reviews, case study and surveys to analyze data. This study found out: by practicing traditional rituals and festivals, tourists were more acquaint with Hakka culture and traditions; due to common experiences and recollections, such events could reunite the local people. Finally, local folks are proud of their Hakka heritages; therefore appreciate and identify with their ancestors’ origin. By spreading the richness of Hakka culture through tourism, transcends itself into an irreplaceable tourist destination for serious travelers. This study recommended that when authority promotes tourism, they should stress Shin Wu Township’s unique geographical location; custom-made travel plans to meet individual traveler’s needs, such actions could not only flourish but also pass down the Hakka inheritance for the future generations. 『Key words』: Cultural Sightseeing, Hakka Travel, Shin Wu Hakka, Hakka Fishing Port |
