訂單履行風險之研究-以半導體通路商A公司為例; The study for the risk of order fulfillment-Taking example from the semiconductor distributor,company A

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题名:	訂單履行風險之研究-以半導體通路商A公司為例;The study for the risk of order fulfillment-Taking example from the semiconductor distributor,company A
作者:	鄭凱仁;Kai-Jen Cheng
贡献者:	工業管理研究所碩士在職專班
关键词:	行銷通路八大流程;企業風險管理;訂單履行風險;marketing flows in channels;enterprise risk management;order fulfillment risk
日期:	2011-07-22
上传时间:	2012-01-05 15:04:53 (UTC+8)
摘要:	全球電子資訊產業的蓬勃發展，半導體通路產業同樣也水漲船高。由於產銷態勢形成，位居中游的通路商角色愈顯得重要；當下游的資訊、通訊、消費性產品的3C製造商為了降低庫存成本及自行生產製造的成本，選擇向產品組合多樣且交貨效率高、具有庫存調節功能、具價格競爭力、付款時間緩衝條件的通路商購料，加上通路產業進入門檻不高，使得中間的零組件通路產業百家爭鳴，中小廠商逐漸增加。也由於競爭日益激烈，一家代理通路商能否於市場中生存，除了獲利能力包括毛利率以及代理的品牌是否強勢或獨特之外，經營的效率與能力也愈來愈重要。本研究引用資料來源包括:供應鏈管理、企業風險管理、物料需求規劃與商業運籌管理中的訂單履行、訂單管理等相關書籍與期刊論文，搜集供應鏈體系中廠商降低存貨成本所做的物料規劃與存貨策略，以及訂單管理、履行的方式。中間通路商所需面對的風險相當多種，而企業在風險中所做的預防與因應方法更是攸關經營能力好壞的關鍵。因此本研究的目的在於探討個案公司訂單履行效果不彰的原因與風險問題，並希望透過學理，文獻與專家訪談，來提供建議做為改善整體訂單履行流程與訂單履行方式的參考，達到降低通路商的風險，提高訂單履行成效及顧客滿意水準為目標。利用個案研究法，搜集相關資料，輔以專家訪談，藉由實務上的例子，探討因為需求預測使得訂單履行率偏低的原因。本研究結果提出兩個面向的建議給個案半導體通路商A公司以提高訂單履行成功率；兩個建議分別為1.通路商內部需求預測計劃的改善 2. 通路商與下游客戶訂單與備貨機制的協商建議。由於現今的電子產業供應鏈講求供應端的回應速度及通路商對客戶的訂單交貨效率，因此本研究的貢獻是整理出通路商在進行訂單履行時所可能會發生的風險，並提出相對應的規避方法，同時在現今客戶多以物料需求計劃要求做為訂單履行依據的狀況下，通路商如何妥善因應，降低自身風險，轉化成企業本身的競爭優勢，足以面對多變的市場需求且提高通路商存在的價值。 Global electronic information industry is booming, the semiconductor industry also gone up access. As the sales momentum to form, the role of the distributors appear to be more important. Sources cited in this study include: supply chain management, enterprise risk management, material requirements planning and logistics management business order fulfillment, order management and other related books and journal articles. The purpose of this study is to investigate cases of low fulfillment, the company's poor performance and risks issues. In addition, hoping that through the theoretical literature and interviews with experts, to advise as to improve the overall order fulfillment process order fulfillment method with the reference, to reduce access business risk, improve order fulfillment performance and customer satisfaction level as the goal. Through case study method and collecting relevant information, supplemented by interviews with experts, by practical example, to discuss the reason why the demand forecast makes the low rate of order fulfillment . The results of this study put forward two proposals to the case for distributor semiconductor company in order to improve the success rate of order fulfillment. 1. The distributors plan to improve demand forecasting, and 2. the negotiation advising of the orders and stock function between the distributors and the downstream customers. The contribution of this study is to sort out the possible risk for the distributors during the order fulfillment and make corresponding workaround. In the meanwhile, the customers nowadays take the material requirements as the base of the order fulfillment, the path on how to properly cope with, to reduce their risk into competitive advantage of the enterprise itself, enough to face the changing market demand and improve distributors existence value.
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