飛機引擎定子零件維修之訂價調整方式; Price Adjustment Mode of Aircraft Engine Stator Component Repair

NCUIR > School of Management at National Central University > Executive Master of Business Administration > Electronic Thesis & Dissertation > Item 987654321/48732

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Title:	飛機引擎定子零件維修之訂價調整方式;Price Adjustment Mode of Aircraft Engine Stator Component Repair
Authors:	黃文立;Wen-Li Huang
Contributors:	企業管理學系碩士在職專班
Keywords:	物料管理計畫;機隊管理計畫;存貨支援計畫;資料包絡分析;收益效率模式;Revenue Efficiency Model;DEA;ILP;MMP;FMP
Date:	2011-07-06
Issue Date:	2012-01-05 15:05:12 (UTC+8)
Abstract:	面對日益嚴峻的產業競爭環境，航空公司必須要更有效地控制成本及專注於發展核心能力，因此對於諸如機隊管理計畫、物料管理計畫、存貨支援計畫等委外的統包式引擎維修管理模式也越來越有意願，這對專業飛機引擎零組件維修廠而言，無疑是個很好的機會。但是飛機引擎零件牽涉的維修工作範圍，會因為故障原因及損害程度不同而產生很大的差異，加上維修工作標準化不易，以致於維修成本很難事先精確的預測與掌控。在這種情況下，飛機引擎零組件維修廠如果沒有一套有效的維修訂價方式，會使得價格不是訂得過高而不具競爭力、就是太低而侵蝕獲利，增加營運風險。本研究嘗試找出一個簡便的方法，利用個案公司其中一款產品過去三年詳細的零件送修資料及價格做為研究對象，透過對應分析與集群分析找出屬性相同的客戶送修零件群組，再利用資料包絡分析法及其擴張模式中的收益效率模式對相同屬性的送修零件進行相對效率分析。從分析結果找出具有相對收益效率的價格及範圍，並據此整理出一個客觀且實用的訂價調整方式，做為未來管理階層檢討訂價及與客戶議價時的參考依據。 Nowadays airlines are facing increasingly severe competition. In order to effectively control costs and focus on the development of core capabilities, airlines are showing more and more interest in joining so-called “Total Care” engine maintenance management program, such as Fleet Management Program (FMP), Material Management Program (MMP), Inventory Logistics Program (ILP) etc. For those professional engine shops or repair stations, this is obviously a great opportunity. However, different engine failure mode or part distress severity will require very different repair workscopes. How to standardize the maintenance work is another hard task to handle. As a consequence, the repiar cost becomes very difficult to predict and control in advance. Without the accurate cost information, engine shops or repair stations have to find out an effective pricing mode to make sure price is reasonably set. Pricing too high is not competitive, too low may compromise profits, not to mention the increase of operational risk. The study attempts to find a convenient way to resolve such an issue by grouping the customer’s parts with similar property per correspondence analysis and cluster analysis first. And then, through the Data Envelopment Analysis (DEA) method as well as one of its extensions, Revenue Efficiency model analysis, we can identify the price range of DMUs with relative revenue efficiency. Data collection covers the past three-year detail repair and price information of the case study company. Based on the results, we can obtain an objective and practical mode for pricing adjustment reference. This is also the basis for management team to review pricing and negotiate with customers in future.
Appears in Collections:	[Executive Master of Business Administration] Electronic Thesis & Dissertation

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