如何設計一套經營模擬系統提昇學員學習成效 - 以旅館管理模擬系統為例 ; How to design a management simulation system to improve students’ learning effectiveness – A Case Study of Hotel Management Simulation

NCU Institutional Repository > 管理學院 > 財務金融研究所 > 博碩士論文 > Item 987654321/48769

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题名:	如何設計一套經營模擬系統提昇學員學習成效 - 以旅館管理模擬系統為例;How to design a management simulation system to improve students’ learning effectiveness – A Case Study of Hotel Management Simulation
作者:	楊子慶;Tzu-Ching Yang
贡献者:	財務金融研究所
关键词:	旅館管理;經營模擬系統;數位遊戲式學習;體驗學習;experience learning;hotel management;management simulation system;digital game-based learning
日期:	2011-06-07
上传时间:	2012-01-05 15:06:22 (UTC+8)
摘要:	近年來隨著資訊科技的進步，學校老師可以透過一些資訊科技的教學輔具激發學生的興趣，讓學習從被動轉換成主動，進而提昇教學的效果。本論文目的為探討在商業管理相關課程中應用一套商務旅館經營管理模擬系統，是否能在知識、技能、及態度面提升學習成效。系統是由國立中央大學鄭漢鐔教授與林熙禎教授聯合指導的專題小組負責開發製作，它是一套結合「體驗學習」與「數位遊戲式學習」的經營模擬系統；系統完成測試後於中央大學管理學院鄭漢鐔教授所開的「ERP − 管理控制系統」課程中應用，模擬課程安排為連續四星期，實驗對象為修習本課程的學生，在課程中學生分組扮演旅館高階主管的角色，在由七個競爭對手所組成的市場中負責經營一家旅館。本研究由兩個角度評估此系統是否達成我們期待的教學目的及成效，一個是在學生操作過模擬系統後進行學習成果的問卷調查（量化分析），另外則是透過學生的學習心得報告檔案進行的學習績效評估（質性分析）。從本研究的資料分析結果發現，學習者在操作過此模擬系統後，對於服務業的經營管理知識、策略執行能力、組員間團隊合作的精神與態度等都有正面的幫助；另外本論文也檢討出此模擬系統的程式語言與部分系統功能還需要加強改進（例如：餐飲部門、擴建決策…等），最後對於未來相關的研究提出建議。 With the recent advancement in information technology, school teachers now can use information-technology based teaching tools to inspire students’ in participating learning activities. The purpose of this research is to investigate the effectiveness of learning by using a management simulation system designed for the purpose of improving the knowledge, skills and the attitude of hotel managers. The simulation system was developed by a team of students under the instruction of professors Hann-Tarn Jeng and Shi-Jen Lin of National Central University. The system was designed based on the concept of “experience learning” and “digital game-based learning.” In order to test the learning effectiveness of the simulation system, the hotel management simulation was conducted in a four weeks series of management-related classes. The students were divided into groups and act as the managers of a commercial hotel. Each group represented a management team running a hotel in a market of 7 competitors. After the course, we carried out a questionnaire survey of the simulation system on students; then collected and analyzed the qualitative and quantitative data. The result of the data analysis showed that the simulation system can help learners enhance their management knowledge of service industry, the capability of decision-making and strategy execution, and the teamwork experience. However, the system has some shortcomings in system programming and some system functions (ex: restaurant, expanding strategy...etc.). Based on the conclusions and discussions, this research pointed out some directions for further study to be conducted.
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