過去二十年來，由於經濟快速成長，國民所得提高，社會大眾對生活品質更加重視，因此為了追求高生活水準，導致家用電器種類與使用率迅速增長，造成對能源的消耗不斷提高。近年來，氣候變遷造成全球暖化與能源短缺導致高油價的議題，已逐漸成為人們關注的焦點，因此節能減碳已成為當前國際社會共同的課題；而為了符合永續發展的原則，政府於2010 年7 月正式推行能源效率分級標示制度，以落實政策目標，並同時提升產品的能源使用效率。 本研究以冷氣機做為研究對象，有關冷氣機能源資訊資料取自於經濟部能源局能源效率分級標示管理系統與節能標章全球資訊網，進行產品分析；此外收集Yahoo 奇摩超級商城之冷氣機銷售價格資料，透過模型分析結果提供消費者選擇的建議。並利用假設性市場評估法，藉由問卷調查的方式估計消費者對節能冷氣機的願付價格，與探討政府實施能源政策的貨幣效益，而結果顯示不論推行自願性或強制性的能源效率管理制度皆帶來龐大的政策效果。 Due to the rapid economic growth for the last two decades, national income increased, so peolpe pay more attention to quality of life. To pursuit high living standards leads to the kinds and the usage of the residential electrical appliances increase rapidly, and that results in energy consumption of the residential continuesly growing. In recent years, climate change and high oil prices have gradually become the focus of attention, and thus saving energy and reducing carbon have turned into the subject of the international community. In order to comply with the principles of sustainable development, in July 2010 the government implemented the energy efficiency rating and labeling system to accomplish the policy objectives, and improving product energy efficiency. In this study used room air conditioners to analysis, and the data was taken from MOEA Bureau of Energy implements Energy Efficiency Rating and Labeling Management System and Energy Label Web site. To provide consumer choice suggestions, so collected the sales price information of air conditioners in Yahoo Kimo Super Mall, and used payback period model to analysis. Also using the contingent valueation method and survey to estimate consumers are willing to pay for the energy saving air conditioners, and calculate the monetary benefits of Energy policy. The results indicate whether voluntary or mandatory energy efficiency management system, the government implemented energy policy will bring enormous effects.
