隨著電視發明後，電視發展非常成功地從CRT電視到PDP電視，在慢慢演進CCFL背光電視至乃至於目前的LED背光電視。而在綠色科技效應之下， LED背光電視無論是在材料性、環保性、耗電性與外觀設計性方面都較優於過往的電視，因此使得需求逐漸快速成長，更能符合一般消費者對家電用品之選擇，故使得LED背光電視會成為未來的電視主流。 本研究在SCP架構下與個案方式的探討，市場架構模式仍可以從上、中、下游整個市場供應鏈來做分析，藉由整個供應鏈的相互依存關係來探討LED背光電視產業模式。且隨著原料LED的專利開放、全球化的佈局改變及在韓國與日本兩大國廠商的夾擊之下，以及中國大陸自有品牌的崛起，整理出台灣廠商對於這些來勢洶洶的激烈競爭之下，如何提升未來的競爭優勢。 研究結果顯示，廠商面對來勢洶洶的其他國之大廠，應積極創立自我品牌，並持續投入研發，使產品具有差異性，並擴充規模經濟，以降低成本，增加市占率，並提昇廠商之競爭力。 Under technology improvement, the TV industry has developed successfully from CRT TV to PPT TV, CCFL back lighting TV and LED back light TV. In view of environmental protection and power consumption, LED back light TV is superior over the other types of TV, and gradually becomes the mainstream product in TV industry. In this thesis, we will analyze LED back light TV market through SCP framework and case study methods. In particular, we will focus on the issues of supply chain. The analysis indicates that domestic manufacturers face the threats from South Korea and Japan about materials, patents, layout changes and globalization, and from mainland China about brand competition. To improve competitive advantage, the domestic manufacturers should invest more on research and development, engage in product differentiation, increase market share to expand economies of scale, and enhance vendor competitiveness.
