家電租賃模式可行性探討－以S公司為例

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题名:	家電租賃模式可行性探討－以S公司為例
作者:	吳濟安;Ji-An Wu
贡献者:	資訊管理學系碩士在職專班
关键词:	家電;租賃;服務化;household appliances;lease;servicizing
日期:	2011-07-20
上传时间:	2012-01-05 15:12:10 (UTC+8)
摘要:	S公司為國內本土家電大廠，但近來年國內家電產業面臨極大的挑戰。在外銷市場尚未吹奏凱歌時，台灣已先加入WTO，面臨日、韓家電產品強勢挑戰、瓜分內銷市場，家電產值自2000年後一路走下坡。台灣家電廠在製造成本考量下紛紛將生產基地移至中國、越南等地，或是由中國工廠代工製造再回銷台灣。在新興的薄型電視市場則又有科技大廠挾自有關鍵零組件與量產能力加入戰局。此外，亦有知名家電廠由於財務問題裁定下市重整。種種現象顯示台灣家電產業競爭非常激烈，經營也愈加艱困。以服務業產值占GDP比重來看，台灣現在已是一個服務化的社會。所謂的「服務化」是否可為家電製造廠商帶來新的成長契機？「租賃」為「服務化」重要的要素之一，而目前在台灣只有極少部份公司進行，本研究經由瞭解S公司集團所面臨的問題及所擁有的資源，再經過各個不同面向的分析，來探討S公司經營「家電租賃商業模式」的可行性。經過法令、技術、市場和財務等方面的分析，結果顯示，家電租賃在台灣是一個可行、值得嘗試的服務化發展方案。 S corporation is a lead manufacturer of household appliances in Taiwan. In recent years, the household appliance industry has been facing mounting challenges. While the export business was still in its infancy, Taiwan joined the WTO, facing steep competition from Japan and Korea, who divided up the domestic market. As a result, household appliance output has been declining since 2000. Under cost considerations, Taiwan's appliance makers have migrated their manufacturing bases to China and Vietnam, some imported from OEM factories in China. Meanwhile, for the flat TV market, some high technology manufacturers have relied on their own key components and production capabilities, and entered the already heated battle field. In addition, some well-known appliance brands exited due to financial problems. These phenomena show that Taiwan’s home appliance industry is highly competitive, and has become more and more difficult for existing players. Based on the current service sector output in GDP, Taiwan has become a service-oriented society. Can the so-called “servicizing” bring in a new source of growth for the appliance manufacturers? "Leasing" can be an important aspect of “servicizing”, but currently only very few companies in Taiwan takes on this concept. In this study, through understanding the problems faced by S corporation and by considering the resources available, leasing as a business alternative for S corporation has been analyzed from various perspectives. Based on an analysis from legal, technical, market and financial aspects, results show that leasing is indeed a feasible business alternative worth attempting in Taiwan.
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