發展一品質導向的新產品開發管理系統; Developing a Quality-Oriented New Product Development Management System

NCUIR > School of Management at National Central University > Executive MBA > Electronic Thesis & Dissertation > Item 987654321/48990

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/48990

Title:	發展一品質導向的新產品開發管理系統;Developing a Quality-Oriented New Product Development Management System
Authors:	劉自強;Tzu-Chiang Liu
Contributors:	管理學院高階主管企管碩士班
Keywords:	品質管理;新產品開發;協同設計;研發績效;Collaborative Design;New Product Development;Quality Management;New Product Design Performance
Date:	2011-06-01
Issue Date:	2012-01-05 15:12:23 (UTC+8)
Abstract:	創新與研發是企業永續發展的重要動力與能力，在全球化的趨勢下，產業技術標準與產品規格戰爭日趨白熱化，產品研發除了品質與成本之考量外，上市速度已躍居企業獲利不可或缺的主要成功因素之一。企業面對快速變遷的商業環境與激烈競爭，除須掌握產業特性並瞭解與善用企業本身的既有優勢外，尤應持續檢視與優化企業内部與外部的價值流程，創造一個有利於創新的環境，將創新管理、品質管理、知識管理與產品投資組合管理系統以設計植入( Design in )的方式有效整合到企業的設計鏈活動中，連結企業策略與新產品策略以強化企業在新產品研發方面的競爭能力。本研究嘗試以策略分析的途徑切入探討設計鏈的活動，並以Stage Gate流程方法論以及設計鏈作業參考模式( Design Chain Operations Reference Model, DCOR Model )為基礎，結合產業實務經驗，發展一個結構化與系統化的管理模式來協助企業進行設計鏈新產品研發系統的管理以及新產品研發績效指標的建構。本研究所發展之新產品開發管理系統其範疇包括三個方面: 1.0 設計鏈品質系統之協同架構設計及其實施要點。 2.0 新產品開發作業參考模式的建構。以五大層級描述新產品開發作業參考模式的架構及其實施要點。 3.0 新產品研發績效指標的設計。結合DCOR、新產品角色以及綠色設計等構成七大研發績效屬性，並根據其屬性定義發展出對應的績效指標，以作為企業在進行新產品研發績效衡量時的選擇依據。 Innovation, research and development are the very important motivator and ability for the sustained operation of enterprise. Under the trend of globalization, leads the industry-wide technical standard and product specification war intensified increasingly. In addition to quality and cost considerations, the launch speed has already become one of the major indispensable success factors, for enterprises to gain marketing share and profit. Now enterprises are facing rapidly changeful business environment and fierce competition, except to control industry characteristic, fully understand and use the best advantage of enterprise itself, enterprises should continuously review and optimize the internal and external value process, to create a favorable innovation environment, that helps to design in the innovation management, quality management, knowledge management and product portfolio management effectively integrated into the activity of design chain, to connect with enterprise strategic and new product strategic so as to strengthen the competitive ability in the new products design field of enterprises. This research tries to use a way of strategic analysis to review the activities of design chain, based on the process methodology of Stage Gate & Design Chain Operations Reference Model ( DCOR Model ), moreover, combined with the industrial practice experiences, to develop a structured and systematic management model, then to help enterprises proceeding the management of new product development system, also build the new product design performance indices, as well. In a summary, this research gives a conclusion by three developed categories for new product development management system. 1.0 Design a collaborative framework of design chain quality system, also its practice essential. 2.0 Establishing the new product development operations reference model. Dividing by five major levels to describe the framework of new products development operations reference model, also their practice essentials. 3.0 Building the performance indices for new product research and development. To combine DCOR, new product’s role and green design,…etc., constitute into seven major performances attributes, then according to these definition of performances attributes to develop the corresponding performance indices, those can be regarded as the choice basis of enterprises while measuring the new products research and development performance.
Appears in Collections:	[Executive MBA] Electronic Thesis & Dissertation

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