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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/51716

    Title: Price elasticity of demand and capacity expansion features in an enhanced ABC product-mix decision model
    Authors: Tsai,WH;Kuo,LP;Lin,TW;Kuo,YC;Shen,YS
    Contributors: 企業管理學系
    Date: 2010
    Issue Date: 2012-03-27 19:03:28 (UTC+8)
    Publisher: 國立中央大學
    Abstract: In recent years, activity-based costing (ABC) has become a popular cost and operations management technique to improve the accuracy of firms' product or service costs in order to help the firms stay competitive. Since the product-mix decision is an important ABC application, most studies in the ABC literature were generally focused on the effect of ABC analysis on the product-mix decision or product cost calculation. However, these studies usually ignored some important factors, such as: capacity expansions, management's degree of control over resources, purchase discount, and change of product's price. Hence, in this paper, we consider these factors to propose a more general model. This model can help managers to make a product-mix decision and identify excess resources so that managers can redeploy them to optimise resource usage. Furthermore, since previous studies did not consider the impact of price changes on product-mix decisions, this paper also examines the impact of reducing product price with different price elasticity of demand (epsilon D) on the simulated company's profit.
    Appears in Collections:[企業管理學系] 期刊論文

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