Suppliers' willingness of customization, effective communication, and trust: a study of switching cost antecedents

NCU Institutional Repository > 管理學院 > 企業管理學系 > 期刊論文 > Item 987654321/51771

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://ir.lib.ncu.edu.tw/handle/987654321/51771

题名:	Suppliers' willingness of customization, effective communication, and trust: a study of switching cost antecedents
作者:	Yen,YX;Wang,EST;Horng,DJ
贡献者:	企業管理學系
关键词:	BUYER-SELLER RELATIONSHIPS;BUSINESS RELATIONSHIPS;MARKET ORIENTATION;SERVICE PROVIDERS;COMMITMENT;SATISFACTION;PERFORMANCE;BARRIERS;OUTCOMES;MODEL
日期:	2011
上传时间:	2012-03-27 19:05:14 (UTC+8)
出版者:	國立中央大學
摘要:	Purpose - This study seeks to extend current research by testing a framework for understanding the impact of perceived suppliers' willingness for customization, effective communication, and trust regarding perceived switching costs. Design/methodology/approach - Research data were collected from electronics firms in Taiwan; 281 questionnaires were collected. Structural equation model (SEM) analysis was applied to the data. Findings - The study suggests that perceived trust contributes to perceived switching costs. The perceived willingness of a supplier to customize for a buyer can indirectly impact on perceived switching costs by way of perceived trust toward the supplier. Furthermore, analysis of the direct and indirect effects reveals that effective communication plays a dominant role and has a significant influence on trust and perceived switching costs. Originality/value - While recent research increasingly examines customer switching costs in terms of antecedents, this study provides greater insight into switching costs from the trust-forming perspective to ensure customer retention.
關聯:	JOURNAL OF BUSINESS & INDUSTRIAL MARKETING
显示于类别:	[企業管理學系] 期刊論文

文件中的档案:

档案	描述	大小	格式	浏览次数
index.html		0Kb	HTML	565	检视/开启

在NCUIR中所有的数据项都受到原著作权保护.

社群 sharing

数据加载中.....