WHY PEOPLE SHARE KNOWLEDGE IN VIRTUAL COMMUNITIES

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題名:	WHY PEOPLE SHARE KNOWLEDGE IN VIRTUAL COMMUNITIES
作者:	Shu,W;Chuang,YH
貢獻者:	資訊管理學系
關鍵詞:	SELF-ESTEEM;ORGANIZATIONAL CONTEXT;ABSORPTIVE-CAPACITY;INFORMATION;BEHAVIOR;TRUST;DETERMINANTS;COOPERATION;PERSPECTIVE;PERFORMANCE
日期:	2011
上傳時間:	2012-03-27 19:08:40 (UTC+8)
出版者:	國立中央大學
摘要:	In this paper we explored why people want to share knowledge in the virtual community setting. Taiwan provides an important model for the study of knowledge sharing in online social networks because of the large number of users of these in this country. Using a model modified from the theory of reasoned action and data collected in Taiwan, we found that self-esteem, absorptive ability, and trust are the driving forces of sharing. We did not find that the expected return had an impact on knowledge sharing. Although these results may be counterintuitive, they confirm today's open business environment, where unexpected returns usually go to those who have deep involvement.
關聯:	SOCIAL BEHAVIOR AND PERSONALITY
顯示於類別:	[資訊管理學系] 期刊論文

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