| 摘要: | 本研究欲探討在不同的包裝設計元素組成下，醫療精密儀器之血糖機包裝所產生的形象認知。運用變異數分析來討論各感知意象與包裝設計元素之間的關係，期能獲知各包裝設計元素在選擇時，欲引導出醫療精密儀器血糖機之包裝設計的感知方向。研究區分二個階段，第一階段蒐集對醫療精密儀器的感知形象詞。由醫療相關工作者、設計相關工作者、血糖機使用或購買者進行挑選出醫療儀器血糖機之包裝應具備的形象詞；形象詞共有39筆，挑選共同認知上之語彙，並進行包裝設計變數的前測，檢視目標受測者的感知對其是否如預期之具體。第二階段則進行兩組包裝的實驗，一組由顏色、字型、包裝材質三個設計元素組成，以及另一組由紙張肌理、品牌標誌、產品圖像表現之設計元素所組成，檢視對於包裝設計元素轉化為實體的視覺感受時，在感知上，對醫療儀器血糖機所產生最具體的包裝形象，期可做為未來進行該產品之品牌建立之際，可以進一步判斷所選擇的包裝設計元素所襯托的產品形象可能產生的意象。茲將研究的結果，摘要分述如下：1)具醫療精密儀器之代表性形象詞分別為：精確的、可靠的、專業的、安全的、機能性的、健康的、嚴謹的、舒適的、穩健的、簡潔的、安穩的、創新的、有親和力的、有科技感的。2)受測者會因為包裝設計變數的改變，改變了對血糖機包裝形象的認知。This study focuses on the medical device of blood glucose meter in the different components of packaging design, which occurs cognitive development of image. Use variable analysis to discuss the relationship between the adjective of cognitive image and the components of packaging design. Expect to figure out some cognitive inspiration of packaging design for medical device. The study is sorted to two different stages. One is to select and pick out cognitive adjectives of medical device image by the medical workers, designers and who used or bought any medical device of blood glucose meters. The total adjectives of medical image are 39 counts, which are sorted from dispersedness to concentration of adjectives by the target subjects and then run the pre-test of packaging design variables to review cognition of target subjects if as anticipation. The other one is to proceed two official packaging tests about the factors of color, font and space as well as paper texture, brand logo and product image. Review the concrete cognitive image of the blood glucose meter, when the design factors are converted from abstract consciousness to concrete visual experience, in order to learn how to choose design factors to influence new brand images for the future packaging design of blood glucose meter.The results of study are summarized briefly as follows:1)Representative adjectives of medical device for blood glucose meter are accuracy, dependable, professional, safe, functional, health, serious, comfortable, levelheaded, succinct, regular, creative, friendly, the feeling of technology.2)The target subjects will change their cognitive adjectives of medical device of blood glucose meter, when variables of packaging design are changed.Key words: packaging image, packaging design, the package of blood glucose meter, design factors, visual experience, design marketing. |
