| 摘要: | 隨著科技行動化的時代來臨，手機不僅僅只是語音通訊、傳遞簡訊的工具，電腦也不再侷限於單一地點的使用，不同類型的行動裝置逐漸浮出檯面，進入每個人的生活。根據聯合國所公布的訊息指出，目前全球使用手機人口已超過50億，其中約有9.5億人有使用行動上網功能。此數據也讓我們了解到越來越多人透過手機，暢遊在現實與網路世界中，甚至占據生活中大部分的時間。在日本、韓國等國家，預見了這樣的未來，正以積極的態度來發展行動裝置及其周邊網路世界環境中任何的相關產品與應用，行動條碼就是此概念下的產物。在目前行動化普及的國家，街道上、傳單上、名片上行動條碼的蹤跡，從無影無蹤到如今的顯而易見，都可發現行動條碼已開始展現其影響力，然而在通訊技術、數位素養方面十分成熟的台灣，行動條碼也開始被政府與企業所推動，但情況卻不如預期中的樂觀，究竟是使用者、產品亦或是環境的哪些原因導致如此的結果，著實令人感到十分好奇。因此，本研究將近一步瞭解台灣使用者對於行動條碼的接受程度，利用實驗設計法驗證探討不同行動條碼使用情境下，哪些關鍵因素是使用者用來評估採用行動條碼與否時的主要考量因素？了解消費者特性、產品屬性與環境變數對於行動條碼採用意願的影響，企圖讓台灣政府、商家能更加重視行動條碼的功效，不只是濫用或是盲目的使用，而是真正能為生活創造更多的驚喜與效用。With the advent of mobile technology, the phone is no longer just voice communication, pass the text messaging tools, and computers are also no longer limited to fixed use of a single location. Different types of mobile devices gradually surfaced into our lives. According to the message released by the United Nations pointed out that the current global use of mobile phone population has more than 5 billion, of which about 950 million people use mobile Internet access. This data also allows us to understand more and more people through mobile phones, enjoy in the world of reality and the Internet, and even to occupy most of the time in the life. In Japan, Korea and other countries foresee such a future is a positive attitude to the development of the world environment of the mobile device and its surrounding network related products and applications, and mobile barcode is a product of this concept. In the high mobile ability of the country, the mobile barcode has begun to show its influence on the street, flyers, business cards, mobile barcode traces from a trace to the now obvious. However, there is very mature in communication technology, digital literacy Taiwan, the mobile barcode began to be the government and enterprises to promote, but the situation is critically acclaimed with the box office pulling up lame. What factors cause this situation? Is user? Is product or the environment?Therefore, this study will be understood Taiwan’s user acceptance of mobile barcode. And using the design of experiment method to verify that which are the user main considerations key factors in adoption mobile barcode or not in the different scenarios? Hope that the research can help the government and enterprises pay more attention to the effectiveness of the mobile barcode, not just the abuse, but to really create more surprise and application for our life. |
