綠色紡織品上班服裝採購與願付價格研究;none

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題名:	綠色紡織品上班服裝採購與願付價格研究;none
作者:	葉朝枝;Yeh,Chao-chih
貢獻者:	管理學院高階主管企管碩士班
關鍵詞:	上班服裝;綠色紡織品;組織採購中心;願付價格;Green Textiles;Office Wear;Organization Buying Center;Willingness to Pay
日期:	2012-07-09
上傳時間:	2012-09-11 19:15:05 (UTC+8)
出版者:	國立中央大學
摘要:	在環境保護議題所造成之綠色潮流中，企業經營者已無法迴避而必須更積極面對與因應，同時更多企業的組織採購中心有意願去購買對環境友善的產品。紡織產業運用綠色創新研發製造綠色紡織品、發表各式各樣的綠色訊息、強調企業社會責任、生產對環境友好的產品、增加綠色商品的購買意願。上班服裝除了實用性及形象考量外，也是公司員工的重要福利項目之一，預算的編列更是以年度為單位作規劃，綠色上班服裝將是服裝產業未來的發展重點。本研究探討組織採購人員對於綠色紡織品的態度與認知，及對綠色紡織品上班服裝的涉入程度、使用情形與願付價格。上班服裝是員工在工作職場的特定服裝，不但可以呈現專業素養，提升公司或團體的形象，也可以達到宣傳效果、活動目的與商業訴求。上班服裝受到企業經營者的高度重視，同時也是在織品服裝中使用率最高的產品。以對環境友善的綠色紡織品上班服裝為例：探討上班服裝的採購決策，分析與綠色上班服裝「使用再生材質」、「節能減碳的涼爽纖維材質」之間關係及影響組織採購之願付價格；進而了解組織採購人員的環保認知對採購綠色上班服裝的願付價格影響程度。本研究以組織採購人員為研究對象，採用隨機抽樣方式以郵寄問卷方式同時進行調查，請1000位符合條件的受訪者進行問卷填答，共取得621份有效問卷。研究結果顯示：企業對於保護生態環境的社會責任並不會讓組織採購人員對綠色上班服裝之願付價格產生顯著的影響。而組織採購人員對於環保綠色產品的認知越高則對綠色上班服裝的購買傾向及願付價格也越高，採購者環保涉入程度是會影響綠色紡織品的願付價格。The “green” trend, which caused by the various subjects on environmental protection, left no room for businesses to avoid but to cope and react with a more positive attitude. In fact, an increasing number of corporate procurement centers are willing to purchase environmental friendly products. The textile industry uses “green” and innovative technologies in researching and developing “green” textiles, publishing a wide range of “green” information, emphasizing on corporate social responsibilities, and producing environmental friendly products whereby escalating consumers’ purchasing will of the “green goods”. Office wear not only needs to be practical and attractive, but it is also a major part of employee welfare program which is done on an annual basis through budget planning. Hence, the “green” office wear will be the focus of future development of the apparel industry.This study investigates corporate procurement staff’s attitude and awareness of green textiles, work involvement, the utilization thereof as well as the price that he or she is willingness to pay. Office wear is not only specific to employees in a specific workplace, but it also represents professionalism that enhances corporate image, achieves the effect of publicity, and reaches the goal of any corporate activities and business aspirations. Office wear is highly valued by corporate executives and it has the highest utilization rate in the textile and apparel industry. This study uses examples of environmental friendly office wear made with green textile to further explore the following topics and to better understand procurement staff’s environmental awareness and the price impact of purchasing green office wear. •Office wear purchasing decision•Use of recycled materials•The relationship of the cooling fiber material and Energy Saving & Carbon Emission Reduction technology as well as the influential factors on the price that organizations are Willing to payThe study uses the organization’s procurement staff as the object, utilizing random questionnaire in the form of mail. The questionnaires were mailed out to eligible respondents who were expected to answer all questions. A total of 621 valid questionnaires were returned. The results show that the corporate’s social responsibility in environmental protection has no significant impact on the price in which procurement staff is willing to pay in order to purchase green office wear. Rather, the procurement staff’s involvement in environmental protection has a direct impact on the price of green textile products he or she is willing to pay. The more the procurement staff is aware of environmental protection and green products, the greater tendency he or she will have to purchase green office wear and the higher of price he or she will pay.
顯示於類別:	[高階主管企管（EMBA）碩士班] 博碩士論文

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