中國大陸是台商主要投資區域，惟大陸改革開放後，政經環境不斷變遷，探究台商在大陸投資經營時，面臨哪些制度環境壓力、以及因應策略是本文之研究目的，同時藉此研究對在大陸經營發展的台商，提出具管理意涵之實務建議。本文選取了工業品產業中、具有代表性之台商企業，採用個案研究方式，藉由制度理論及資源依賴等，探究個案公司在中國大陸政經環境變遷下，其所面臨的制度環境壓力；以及面臨制度環境壓力時，其因應策略有哪幾類。經研究，得出以下結論及實務建議。壹、 研究結論一、台商在大陸經營發展，其面臨的制度壓力：在管制制度面，壓力較低；在規範制度面，壓力中等程度；而在文化認知制度面，面臨的壓力較高。二、台商在大陸經營發展，為了因應大陸政經環境的制度壓力，需要透過不同因應策略，在不同的經營面向，依賴母公司與當地，獲取資源，應對不同的制度壓力，從而消除經營環境的不確定性，以獲得成功。具體論述如下：1、以默從策略，因應大陸的管制之制度壓力。2、以默從策略，因應大陸的規範之制度壓力。3、依賴母公司，以運作策略，因應大陸的文化認知之制度壓力。4、以運作策略之吸納、控制戰術，建立公司在大陸市場的良好商譽，透過贊助、捐款等各種方式、管道，發展與各地政府之人脈關係；同時藉由策略聯盟，以有效建立與央企、國企等的合作，建立有效的產品通路。貳、 實務建議在大陸投資經營的台商，需要在面臨不同的制度壓力時，採取不同類型之因應策略，以獲致企業的良好營運和發展。當整體制度環境之壓力較高時，積極依賴母公司資源、依賴當地資源，採取運作策略與策略聯盟；尤其需要重點強調的是，對於身處工業品產業之台商，在大陸市場，主要面臨的是大陸的文化認知壓力，企業更需要深切體認大陸的政經結構，以運作與策略聯盟之策略，透過各種方式，主動積極因應此一壓力。The Mainland China is already a major investment area for Taiwanese Enterprise. This paper selected a representative of Taiwan enterprises in industrial products industry, and probed into the response strategies of Taiwanese Enterprise in Mainland China by institutional theory and resource dependence. The following are the conclusions and practical recommendations. The Conclusions:First, the system pressure faced by Taiwanese Enterprise in mainland China business development is: In the face of the control system, the pressure is relatively low; in regulating systemic pressure to moderate; cultural awareness aspect of the system, the pressure higher. Second, Taiwanese Enterprise response to the pressure of the system of continental political and economic environment, through a variety of coping strategies in different business aspects, dependent on the parent company and local access to resources.Specifically addressed as follows:1.Acquiescence strategies in response to China's control of system pressure.2.Acquiescence strategies in response to the mainland specification of the system pressure.3.Manipulation strategies in response to the institutional pressures of cultural perception of the continent.The practical recommendations: In the face of system pressure, the Taiwanese Enterprise operating in mainland China investment, to take different types of coping strategies in order to obtain a good operation and development. When the high pressure of the overall institutional environment, and actively rely on parent company resources and rely on local resources, to take the manipulation strategy and strategic alliances; particular need emphasis is living in the industrial industry of Taiwan businessmen in the mainland market, the main faced by the continent's cultural cognitive pressure, enterprises need a deep understanding of the continent's political and economic structure, manipulation and strategic alliance strategy through a variety of ways, proactive response to this pressure.
