印刷電路板(PCB)由於均可使用在電子產品中，因此稱為工業之母，其榮枯與電子產業的發展息息相關，受到全球整體經濟步入衰退期影響，由於電子業的繁榮，使得許多企業加入此技術門檻不高的產業。研究者為一軟體E公司之經營者，然此軟體公司特別之處在於，產品為PCB製造商專用的特殊軟體。不同於一般的商用軟體，E公司的產品可以視為PCB製造商的一種無形設備，以CAD/CAM的形式，與生產設備結合，提升生產的品質與良率。過去此類產品的市場，一直由一家以色列籍的O公司擁有最大的佔有率。由於E公司是台灣的中小型企業，一直專注於本土的市場。直到近期，O公司的產品有了比較大的變化，最新推出的版本將不再相容於舊有產品，並宣布將停止對於舊有的產品的支援與維護。研究者認為這是一個轉機，希望能藉此接收不願意再花大錢做版本轉換的客戶，但是不知道客戶的接受程度如何。因此萌生本研究動機，希望藉由研究調查，了解客戶對於此類產品選用的考量因素重點為何？也希望了解客戶對於自家的產品與O公司在的產品在競爭上應該如何制定競爭策略。本研究一方面收集PCB產業相關的次級資料，一方面對客戶進行問卷調查，最後得到PCB製造輔助軟體廠商在面臨國際大型企業競爭時的產品競爭策略應如何規劃的結論。All the electronic products need printed circuit boards(PCBs), so the PCBs are also called the base of industry. Their rise or fall relate to the electronic industry very much. Due to the decay of global economy and the low barrier of entrance of this industry, many companies have entered this industry. The research of this research is an owner of a software company – the E company. But it is not an ordinary software company, it develop the software specific for the PCB manufacturers. Products of this company are not like other soft wares, they can be seen as an invisible equipment of PCB manufacturer. They are combined with the manufacturing equipment as CAD/CAM to enhance the quality and efficiency of production.The market of this special type of software used to be dominated by a huge Israeli company – the O company. The E company is one of the SMEs in Taiwan, it has focused on local market. Recently, the products of the O company have changed radically. It announced that the latest version of its products is no longer compatible with all the previous versions. Additional, it will no longer support and maintain the previous versions of software. We found it an opportunity the catch the customers who are not willing to pay lots of money to transfer to a new version of software. But we do not know how the customers think exactly. This has become the motivation of this research. We want to investigate what do the customer think about the competition between the E company and the O company. And we hope the result of this research can become the competitive strategy of the E company.This research uses both secondary data and questionnaires, the result of this research suggests the strategic plan of a PCB software company facing international competition.
