| 摘要: | 產品認證對於產品銷售是一個很重要的一環關鍵，之前的研究很少探討明確之間的需求關係。同時關於產品認證形成的各市場的非關稅貿易障礙亦是將來國與國之前貿易的重要阻礙的問題，目前國內企業以外銷為主，無論是電子、機械、光電、醫療與食品等都有相對應的各國家標準必須通過測試驗證後方可進入該市場。總總的產品認證無形中增加了企業的交易成本負擔與新產品推出的時效性，但產品認證是必然的趨勢將來只會是種類越來越多；從最早之前推出的產品安全標準規範，近一步到電磁干擾、有害物質到節能管理等等，各國的規範越來越多；相關認證也不停的推陳出新，同時發展出來專門服務認證的產品認證實驗室公司與市場規模不停的成長中。 本研究針對於LED照明產品做探討。透過需要產品認證外包服務的企業與提供產品認證服務的企業做個案式訪談，選擇 三個 以LED產品外銷為主的A公司、B公司、C公司與三個提供產品認證服務的公司D 公司、E公司、F 公司之個案做產品認證外包關係與產品認證和外銷產品之必然性與否做進一步探討。 根據本研究結果顯示，LED照明外銷企業之營收跟產品有否通過產品認證有相對的影響關係，產品認證的費用支出跟企業的大小規模有一定的關係，企業選擇產品認證外包公司以專業度為首要考量。 如何判斷產品需要外包服務、並建立管理外包廠商監督管理機制與如何自我強化並提昇自我之競爭力等，本研究未進行深入之探討。Product approval is an important element to selling a product. Fewer researches focus study the demand relation in more depth. To elaborate more, each country may have divers demand request of product approval in order to accommodate numerous factors such as government regulation or customized demand. It is undoubtedly that product approval plays a significant role in marketing strategy when selling a product both domestically and oversea. Taiwan is an export-oriented country. In order to successfully launching in foreign markets, it is required to follow each country’s standardized regulation for product approval among different industries such as IT, mechanical, opto-electronic, medical, food etc. In consequences, the cost and time required for launching a new product could be considerably much higher; however, corporation should not have oversight the importance of product approval. Other than the standard regulation, there’s a trend of increase in number of product approval required by each country, including EMC, harmful substance content, energy management, etc. Product standards require continuous update in order to meet the regulation and customized need; meanwhile, it triggers the growth in product approval service company.This research focuses in LED lighting products, with several case studies to determine the relation between product approval and international trading. Survey sample consists of companies requiring outsourced product approval service (Company A, B, C) and companies providing such service (Company D, E, F). According to the case studies, product approval surely has relative influence power to the company revenue. Furthermore, the bigger the company size is, the higher the cost of product approval it will involve. Profession is the first priority when evaluating the third party product approval services. This research did not cover the study in how to determine whether the product required outsourced product approval service, how to choose the qualified third-party service, nor how to manage and maintain the cow-working relationship with the outsourced service party. |
