每個人心中都存有一幅對他人的圖像，相同的，族群意象或是族群刻板印象也是如此，它是屬於一個族群的圖像。在台灣有許多流傳已久的族群意象，譬如：客家人很節儉、原住民是天生的歌手…等，然而，對外籍配偶來說，他們對閩南與客家的意象是什麼，又是如何建構的，而其中的建構過程是本研究主要的研究目的。因此，本文以越南籍配偶作為研究對象，希望從他們與夫家家庭的生活互動中，形塑出閩南與客家的族群意象。從意象的定義中發現，價值觀是形成族群意象的基礎之一，也可以說，族群意象的形成是建立在日常生活的價值判斷上，從這樣的脈絡開展，本文以家庭結構中最主要的縱向及橫向關係，包括奉養父母、教養子女、夫妻相處，此外還有日常生活中的經濟行為，如金錢使用等四個面向的價值觀來形塑族群意象。 Everyone has an image to another in their own mind, and it is equal to the ethnic image or the ethnic stereotype. In Taiwan, there were many ethnic images for a long time. For example: Hakka people lives with frugality, and aborigines are native singers. However, for the foreign spouses, what do their images for the Hakka ethnicity and the Min-Nan ethnicity, and how do they construct these images? Furthermore, the process of the construction is the thesis purpose in this research. Thus, the research uses the Vietnam spouses as the objects of study, and researcher hopes that the research can construct the images of the Hakka and Mi-Nan ethnicity from the interaction with Vietnam spouses and husbandly life. From the definition of the image, values formed one of the ethnic images basically. To develop from this context, the research uses the longitudinal and transverse relationships in the household construction, including of taking care of the parents, bringing up the child, and getting along with the husband and wife. Besides, the researcher also uses the economic behaviors in the daily life, such as the four dimensions of the money-using, to construct the ethnic image.