The research is based on Ottman’s seven green marketing strategies including green mainstream, green consumer, green marketing paradigm, green product, innovate sustainability, communicating sustainability, establishing credibility, partnering for success. A checklist that covers tools and approaches for implementing each of the seven strategies is provided to businesses to assess their efforts and achievements in green marketing. It is hoped that the assessment helps businesses to chart a course for green marketing success and therefore reach their mission and goals. Following the literature review and in-depth interviews, this research examines the case company, Leezen Corporation. The research results indicate that the success of organic agriculture is brought by overuse of pesticide and chemical fertilizers which lead to human health deterioration, land acidification, and dangers harmful to the future generation. Recognizing the benefits of organic agriculture in regards to human and the environment and striving for playing a role in the planet’s long-term development, Leezen Corporation has indeed not only fulfilled its corporate mission and goals, but become a successful business paradigm. The abovementioned research results demonstrate that the seven green marketing strategies are built on the basis between human and ecology. The strategies, closely related to sustainable management, enable businesses to achieve their position in the industry and market. As this research provides recommendations to the case company, businesses are recommended to consider the seven strategies when it comes to every aspect of the green marketing. By holistically implementing the seven strategies, the goal of becoming green businesses can be reached.
