在百貨公司限制之下銷售資料的有效蒐集---山崎麵包的解決方案; On Effective Counter Sales Data Collection under the Constraints Imposed by Department Stores – The Case of Yamazaki Bakery

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题名:	在百貨公司限制之下銷售資料的有效蒐集---山崎麵包的解決方案;On Effective Counter Sales Data Collection under the Constraints Imposed by Department Stores – The Case of Yamazaki Bakery
作者:	韋佑欣;Wei,Yu-Hsin
贡献者:	資訊管理學系在職專班
关键词:	iPad POS;百貨收銀;競爭優勢;商業智慧;雙POS;遠端桌面;iPad POS;department store cash registers;competitive advantage;business intelligence;dual?POS;RDP
日期:	2013-07-03
上传时间:	2013-08-22 12:12:26 (UTC+8)
出版者:	國立中央大學
摘要:	為了能精確地掌握各專櫃的銷售金額，台灣的百貨公司強制規定各專櫃使用百貨的收銀機。這使得山崎麵包無法在全省 24 間百貨公司的專櫃蒐集自有商品的銷售資料，進行各項有助於管理決策的各種商業智慧分析。本研究提出導入以平板電腦作為POS機台遠端螢幕的作法，來解決蒐集自有專櫃統計銷售資料的問題。本研究挑選iPad作為前端設備進行系統整合，並在兩間專櫃建置實施，進行概念驗證(Proof of Concept)和服務驗證(Proof of Service)。本研究成功地展示解決方案的成果與有效性，更進一步討論iPad POS 的概念架構與未來可能的應用方向。同時，並引申探討在百貨專櫃常見的雙POS現象之背景因素。百貨的經營方式數十年來沒有太大的改變，隨著虛擬通路於十年內快速崛起，量販與便利超商的業績也高度成長，百貨通路近年來的成長趨緩，與其他通路相比，其中一項差異是百貨一向不重視分析商品銷售資料，導致百貨收銀系統無法提供專櫃廠商需要的銷售統計功能。本研究最後建議百貨應建置滿足百貨與專櫃雙方需求的POS系統，蒐集分析銷售趨勢，提供符合顧客期待的服務。企盼百貨善加運用既有資源，與專櫃廠商攜手合作，共創百貨競爭優勢。 In Taiwanese department stores, to ensure accurate tally of income by each individual counter, the counter operators are required to use uniform cash registers provided by the hosting department store. As a result, Yamazaki Bakery, which has 24 shops in department stores are unable to effectively collect its own sales data, to facilitate business intelligence analysis. This study proposed to employ tablet computers acting as remote screens of Yamazaki’s POS computers, running RDP (remote desktop protocol) as a solution. The iPad was selected as the front-end device, and became an important part of the system integration project. To verify the viability of the solution, the solution was implemented in Yamazaki counters in two different department stores. These act as the Proof of Concept and Proof of Service for the proposed solution. Pilot implementations proved to be a success. This paper further discusses the conceptual framework and the future directions of possible applications of the iPad POS. The current dual?POS phenomena in the department store are also discussed. While the operations of department stores stayed intact for decades, other sales channels, like online stores, discount stores and convenience stores are growing rapidly. These result in a slowdown in growth for the department stores. The department stores generally rely on POS to collect accurate income data, and overlook the importance of collecting other counter sales data for analysis purposes. This study proposes that department stores should look into a new POS system architecture that can meet the demand for both department store and individual counters, to capture not only income data but also data for business intelligence analysis. This will create a win-win-win scenario for department stores, counters and consumers, and ensure sustainable competitiveness.
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