在有線寬頻問世以前，?有網路技術之?在，但是，其?輸速度和頻 寬等?達寬頻之標準，因此，無法被歸類為寬頻技術?1990 年代後期，全 球走向資訊基礎之社會，有線寬頻技術誕生，是各國大力支持推行之產業? 韓國在 1998 年開始有線寬頻之服務，雖然不是全球最早?展寬頻之國家， 然而，卻在 2002 年成為全球寬頻普及率和訂閱人數百?比最高之國家? 韓國有線寬頻能夠迅速?展是因為韓國電信?場之開放影響日後有線 寬頻服務供應商間之競爭關係和?場結構，是有線寬頻成長之推手?政府 從 1987 年即開始策劃一系列之寬頻計畫，姑且不論其施行成效，政府之 行為和相關補?措施給予服務供應商一定的信心進入有線寬頻新興?場 中?有線寬頻服務供應商初期不論是透過自ρ架設之基礎設施，抑或是向 國營電力公司租賃纜線?促進服務供應商之增加?服務供應商提供價格低 廉且多元之有線寬頻技術供消費者選擇，另外搭配政府在需求方面提供之 免費課程或教育政策，降低消費者對於新產品或服務之恐慌，而有?於有 線寬頻使?人數之成長? 本文以哈佛商學院教授 Clayton M. Christensen 提出的?破?性創新? 理論作為韓國有線寬頻?場競爭之理論基礎，探討新服務供應商和既?服 務供應商間之互動模式如何帶來?場之創新和開?，以及為不同需求之消 費者提供合適之產品或服務?韓國因為有線寬頻之?展成為全球寬頻?場 討論之話題，本文深入探討新興?場之開?與維持? In late 1990s, information-based society had been the main project all over the world, so do broadband. Korea deployed fixed broadband from 1998. It isn’t the first to do so but it leads the world in broadband penetration and subscriber rate at 2002. The reason why Korea diffused so rapidly in fixed broadband is because the openness of the telecommunication market. It not only influenced the competitive relationship between service providers in future but also the market structure. The government started a coherent plan for broadband since 1987. The measures of government and other related subsidy help firms overcome the uncertainty of emerging market. In addition to the low price and diverse technology offered by service providers, free educations provided by government help reduce the uncertainly of new products and services, which induced the growth of broadband. This research also based on the theory of “disruptive innovation” proposed by Clayton M. Christensen. Discussed how new service providers and existing firm interact can bring innovation and development to broadband market and provide different products and services to customers with different needs. Korea has been famous for its broadband market. Here we will discuss the development and maintenance of the emerging market.
