網路連載文學作品持續閱讀之影響因素研究;A Study on the Determinants of Internet Serialized Literature Continuance Readership

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题名:	網路連載文學作品持續閱讀之影響因素研究;A Study on the Determinants of Internet Serialized Literature Continuance Readership
作者:	范錚強
贡献者:	國立中央大學資訊管理學系
关键词:	資訊科學;軟體
日期:	2012-12-01
上传时间:	2014-03-17 14:16:33 (UTC+8)
出版者:	行政院國家科學委員會
摘要:	研究期間：10108~10207;Along with the explosive development of the Internet, “literature” has also been undergoing enormous changes. The integration of the Internet and literature has fascinated a large group of readers. In addition to augmenting the read/write channels, the Internet also reform the method of authoring. Regardless of whether on a reader or an author, one can read and write articles more conveniently. It makes Internet literature articles spring up like bamboo shoots after a spring rain. Of these literatures, much of them are serialized, meaning that the content of each article is published piece by piece in a serialized manner. As such, apart from attracting new readers, a more important issue is to keep loyal readers. It can make readers not only read and reread, but also be willing to participate in discussions with the author and fellow readers alike. Readers' encouragement and criticism invariantly urge authors to continuously create new works and grow in the Internet literature world. The aim of this study is to identify factors affecting readers’ satisfaction through the characteristics of Internet literature. This study adopts the flow theory and the concept of addiction to explore the readers’ intention to continue reading Internet literature. This study will employ self-administered Internet questionnaires to collect data from the readers of Internet literature websites.
關聯:	財團法人國家實驗研究院科技政策研究與資訊中心
显示于类别:	[資訊管理學系] 研究計畫

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