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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/63419

    Title: 群聚效應對店家位置的影響;Cluster effect on the stores location
    Authors: 石健佑;Shih,Chien-you
    Contributors: 工業管理研究所
    Keywords: 群聚效應;商店群聚;最佳位置選擇;cluster effect;store cluster model;store agglomeration;location choice
    Date: 2014-01-03
    Issue Date: 2014-04-02 14:50:45 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 在生活上我們有常常會看到婚紗街、店子街、精品街等店家群聚在一起開店。這種商業型態能夠提高顧客的便利性,像是顧客在店家和店家之間的移動成本降低、店家越多找尋到喜愛物品的機率提高。店家群聚群聚在一起開店最主要的目的是能夠吸引更多的消費者前往購買,能讓他們的利潤比單獨開設店面時能獲取更多的利潤。但是並不是店家只要群聚在一起開店就能獲取更多的利潤,店家彼此之間會互相瓜分顧客,或是實行價格戰,低價促銷,導致獲得的利潤比單獨開設店面時能獲取更多的利潤還低,使得店家寧願選擇單獨開設店面,不參與群聚。
    最後我們的研究目的就是希望能幫助店家找尋能獲得最大利潤的位置。在過去的文獻中敘述群聚效應大部分著重於工業的群聚效應,對於商業的群聚效應著墨較少,發展數學模型更是少,而這正是我們這篇研究所著重的部分。;   In our life, we usually find Weeding Street, Electronic Street, and Jewelers' Row on where the stores run the shop together. In this business type, customer could be much more convenient. Such as the cost of move between stores can decrease and if there are more stores, customers find their buyable product increasingly. For stores, the main reason is that they can attract more customers coming and purchasing. It means the stores can get more profits than when they run the shop alone. But store cluster does not represent to get more profits certainly. Between stores, they could divvy up customers, or price competition. Above could cause that stores choose not to cluster because the profit is less than when they run the shop alone.
      We develop original customer surplus to explain cluster effect make positive for customers. And the idea is similar to Newton's law of gravity. We assume customers are distributed the plane according to uniform distribution. We use the new model to find stores are influenced by cluster effect. We find potential customers to advertise effectively. Find the best location when the new store wants to enter this market. We try to analysis the number of stores influences store cluster and distance/range is influenced by cluster effect.
      Finally, our research objective is search the best location where the stores could get more profits. In the past literatures, they states industry cluster effect much. But store cluster effect and developing mathematics model is less, and this is our main concept in our study.
    Appears in Collections:[工業管理研究所 ] 博碩士論文

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