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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/63594

    Title: 台灣LCD監視器產業廠商經營策略之研究
    Authors: 黃筱晴;Huang,Hsiao-Chin
    Contributors: 企業管理學系碩士在職專班
    Keywords: LCD監視器產業;事業策略;產業分析;策略矩陣;Business Strategy;Industry Analysis;LCD Monitor;Strategy Matrix Method
    Date: 2007-01-18
    Issue Date: 2014-05-08 15:12:32 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 由於面板業的擴產使得面板價格下降,進而讓面板可廣泛應用在電腦輸出裝置的監視器應用上,當LCD監視器價格下降到消費者可以接受的範圍的時候,使得具備輕、薄、幅射低的LCD監視器逐漸取代CRT監視器。在整個顯示器產業供應鏈的配合下,讓LCD監視器的產出更有效率,價格變得更便宜,銷售量可以快速成長,而台灣廠商在這個產業的成長過程中扮演著重要的角色,成為各大品牌客戶的重要供應來源。
    ;With the growing production capacity of TFT LCD industry, it causes the price of TFT LCD getting lower and makes TFT LCD possible for widely applied in the computer output device, LCD monitor. LCD monitor has the advantages of light, thin and lower electromagnetic emissions, leads consumers widely accept it to be the substitution for CRT monitor when LCD monitor’s price drops to the affordable range to the consumers.
    Under the integrated LCD supply chain, the output of LCD monitor is getting  more efficient, the price becomes more acceptable, sales volume thus grows up fast. Taiwanese manufacturers are playing an important role in this field and it makes Taiwanese manufacturers take the unique competitive advantage to be the suppliers for many well-known customers.
    This research mainly discusses how Taiwanese LCD monitor manufacturers, under limited resources, gradually become the global important LCD monitor suppliers. Furthermore, when external macroenvironment changes, how each manufacturer develops the appropriate management strategy according to their available resources and ability, to be qualify as unique competitive supplier.
    This research adopts the Strategic Matrix Analysis as the main analysis structure to try to get the unique characteristics and the key successful factors of Taiwanese LCD monitor manufacturer’s management strategy based on analysis of each strategic point. Except for Taiwanese manufacturers’ sufficient capital ability, this research finds that Taiwanese manufacturers are doing far more excellent in industry vertical integration, mergers and acquisitions. This makes the mass production scale getting bigger, economical and drives the product price lower enough to satisfy customers. Simultaneously, owing to quick customer response and solid relationship with international brand-own customers, Taiwanese LCD manufacturers could win the trust from international customers.
    This research’s contribution lies on providing the successful pattern of Taiwanese LCD monitor industry and it might be useful for coming next generation new industry in Taiwan. Or, by providing analysis of benchmark LCD manufacturers, this research could be beneficial for non-benchmark LCD manufacturers by pointing out the keys for success.
    Appears in Collections:[企業管理學系碩士在職專班] 博碩士論文

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