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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/63604

    Title: 廠商的產品差異化研發與市場結構
    Authors: 任士平;Jen,Shih-Ping
    Contributors: 企業管理學系碩士在職專班
    Keywords: 市場結構;產品差異化;Market Structure;Product Differentiation
    Date: 2007-01-26
    Issue Date: 2014-05-08 15:13:02 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 本論文建立了一探討廠商從事水平與垂直差異化之Cournot數量競爭模型,討論廠商在競爭的市場結構下,如何決定創新投入的程度,以產品的差異化創造出更多的利潤。在處現今微利時代的競爭環境中,廠商研發創新的程度對其獲利能力的影響甚具研究價值。
    ;By means of the Cournot model setting, we analyze how a firm invests on product differentiation innovation. The research is important, because we are now in a low-profit economic environment due to strict competition.
      The main findings of this research are as follows. Firstly, regardless of horizontal or vertical differentiation case, an investment an differentiation innovation could certainly raise the firm’s profit. Secondly, the market structure, i.e., the number of firms would affect the firm’s incentive of investment on differentiation innovation.
      In sum, there may exist an optimal investment on differentiation innovation for the firm in either horizontal or vertical differentiation case . In addition, the effects of the market structure on the investment are ambiguous. When the number of firms is small, more firms (or more competitive) will increase the firm’s incentive of investment. On the contrary, as the number of firms is large, i.e., a relatively competitive environment, more firms will reduce the firm’s investment on differentiation innovation.
    Appears in Collections:[企業管理學系碩士在職專班] 博碩士論文

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