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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/63625

    Title: 組織買賣雙方友好關係活動方式之區隔與成效;The segment and effects on beneficial events between sellers and buyers
    Authors: 吳善祥;Wu,Shan-Hsiang
    Contributors: 企業管理學系碩士在職專班
    Keywords: 友好關係;多元對應分析;組織購買;關係行銷;Beneficial events;Multiple corresponding analysis;Organizational purchasing;Relationship marketing
    Date: 2008-01-23
    Issue Date: 2014-05-08 15:13:52 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 雖然買賣雙方因資訊不對稱而造成相對關係的地位不同,然而有關行銷人員與組織購買
    ;Despite asymmetric information will determine the relative relationship between sellers and buyers, the relative relationship will be affected by appropriate beneficial events, extant research, however, provides inadequate evidence for this effect. Here, we investigate this question: Does the beneficial event will truly affect the relationship quality or generate favorable financial results? We examine the extent and the effect on the activity through questionnaires with both salesperson and buyer.
    Multiple correspondence analysis can be applied to visualizing the interrelationships among response categories of a set of questions in this questionnaire survey. Once the relationships between the questions are visualized in a spatial map and interpreted, it allows the display of explanatory category variables such as country, industry and business model in order to enrich the interpretation.
    In this paper, we find support of the segment and effects on beneficial events from viewpoint of the industrial level, the research had demonstrated that we should perform “charming relationship marketing” according to circumstances for enhancing financial outcome.
    Appears in Collections:[企業管理學系碩士在職專班] 博碩士論文

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