台灣網路電話製造業經營策略之研究－以友訊及東訊為例;Business Strategy Research on Taiwan's VoIP Manufacturing Industry─Case studies of D-Link and TECOM Corporations

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题名:	台灣網路電話製造業經營策略之研究－以友訊及東訊為例;Business Strategy Research on Taiwan's VoIP Manufacturing Industry─Case studies of D-Link and TECOM Corporations
作者:	張祐華;Chang,Yu-Hua
贡献者:	企業管理學系碩士在職專班
关键词:	VoIP;事業策略;產業分析;策略矩陣;網路電話;Business Strategy;VoIP
日期:	2008-06-25
上传时间:	2014-05-08 15:14:00 (UTC+8)
出版者:	國立中央大學
摘要:	本論文研究台灣網路電話製造業，從論述中可瞭解網路電話產業的沿革、瞭解當前台灣網路電話製造業及特性、瞭解網通(Datacom)製造業者及電信(Telecom)製造業者進入網路電話製造業的營運模式，且在論文最後就網路電話的未來發展趨勢，對個案廠商提出在企業政策上的建議。本論文以司徒達賢提出的產業矩陣法進行研究：1).網路電話製造業之產業分析：內涵包括產業環境、發展狀況、經營流程以及未來趨勢。2).指標性之個案公司的分析：其策略事業單位之發展概況、策略演變、策略構想。上述研究之目的是找出產業的成功經營策略，並期望能提供網路電話製造廠商，在未來制定與執行策略時的參考。本研究整理出幾個可做經營策略參考的研究發現，包括：1).網路電話製造廠需深入通訊協定上的互通性技術及聲音品質上的要求，這樣的產品才能成為一流的產品，如此公司才能夠生存、獲利與成長。2).至今無論研發或行銷應多以企業用戶為目標市場。3).VoIP產業現在處於成長期初期，若要有效率地開發專案、行銷產品，必須向下整合客戶，彈性地尋求歐美VoIP供應商的合作或與電信大廠長期配合；或是向上整合，採用上游的晶片廠晶片，以達雙贏的結果。4).VoIP產品，成長的關鍵因素在於要形成初步的規模經濟，不斷的良性循環而形成VoIP製造業的成功關鍵因素。5).在勞力成本低廉的地區設置製造工廠(例如：中國)，將是VoIP製造業成功的基本經營策略。目前已有許多網路電話相關的研究，本論文乃是首次利用策略矩陣法對台灣網路電話製造業作詳細且完整的描述與探討。 ;This thesis intends to research on the VoIP manufacturing industry in Taiwan. Through this thesis, we are able to realize the development of VoIP, the manufacturers in Taiwan and their properties. Moreover, the business mode of Datacom corporations and Telecom corporations’ entering the VoIP manufacturing industry are also looked into. In the end of this thesis, for the future trend of the development of VoIP, some suggestions are also offered. I study with indistry-matrix-method and the study contains two parts: first, the analysis of VoIP manufacturing industry, including the industry environments, its development, the business flow and the future trend. second, the analysis of indicated companies, inclusive of their development, their histories of strategy, and their strategy consideration. The purpose of thies reseach is to find out the successful business strategies of this industry and to propose to VoIP manufacutrers some suggestions for their stragtegy decision. This thesis discovers some items for business reference: 1) VoIP manufacturers should be deeply involved in communication protocol and acoustic quality so that it will lead to products of high quality and thus the company is able to exist, make a profit and grow. 2) The enterprises users are still the target market. 3) VoIP industry is in the growth phase of industry life cycle. As a result, if the manufacturers want to make good products, they need to integrate their customers in order to gain the cooperation of Telephone companies or to integrate the IC makers to approach win-win reciprocal. 4) The KSF of VoIP is scale economy, the manufacturers should approach it and entry the virtuous circle of scale economy v.s. cost down. 5) For cost leadership, establishing factories in low-cost location such as Mailnad China is the crucial business strategy. There are many related researches in VoIP. This thesis is the first time to introduce Taiwanese VoIP manufacturing industry in detail by industry-matrix- method.
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