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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/63658

    Title: 市場結構、廠商行為和營運績效之研究-以印刷電路板產業為例-;Market Structure、Conduct and Performance – A study on PCB Industry
    Authors: 王國慶;Wang,Kuo-ching
    Contributors: 產業經濟研究所碩士在職專班
    Keywords: 印刷電路板產業;市場結構;廠商行為;營運績效;Conduct and Performance;Market Structure;PCB Industry
    Date: 2008-09-19
    Issue Date: 2014-05-08 15:15:12 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 電路板的原始稱謂來自英文的PCB ( Printed Circuit Board ),中文則譯稱為”印刷電路板”也有人以PWB( Printed Wiring Board )稱之,顧名思義該產品是以印刷技術製作的電路產品。他取代了1940年代以前,電氣產品以銅線配電方式,使大量生產複製速度加快,產品體積得以縮小,方便性提昇、單價降低。
    ;The so-called circuit board is referred to PCB ( Printed Circuit Board ).  According to its literal definition, the product of PCB is the kind of product manufactured by printing technologies. Such technology , entirely substituted for original producing method electricity distribution with cooper wire used widely before the 1940’s , it can effectively accelerates manufacture , reduces the volume of product and lower unit price and enhance conveniently.

    PCB industry has been reputed as the mother of the electronics industry. And PCB has accomplished an perfect system of supply chain because It has developed in Taiwan here for almost 40 years . However the severe competition among PCB makers, the decreasing profit , the worsening management circumstance , all are forced PCB maker to do something for their survival and grabbing their benefit .

    This study is based on “Structure-Conduct-performance” industrial economy theory. By researching the relationship among marketing structure, conduct and performance of PCB industry, the empirical results could reveal how it was influence by government policies. The study shows that various kinds of products possess various marketing structures. Therefore, PCB maker should ,
    Of course , take different measures to deal with complicated situations
    Hence , the PCB makers , who possess obviously market compartment , would attain to outstanding achievement.
    Appears in Collections:[產業經濟研究所碩士在職專班 ] 博碩士論文

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