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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/63727

    Title: 創新策略與專案領導人能力對新產品開發績效影響之研究: 以台灣高科技產業為例
    Authors: 莊世任;Chuang,Shih-Jen
    Contributors: 管理學院高階主管企管碩士班
    Keywords: 創新策略;專案領導人能力;新產品開發;Innovation strategy;New Product Development;Project Leader Capability
    Date: 2006-07-23
    Issue Date: 2014-05-08 15:27:18 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 台灣近年來之經濟面臨前所未有的嚴峻挑戰,發展似乎碰到了瓶頸,面對製造成本上漲、產業結構的改變,企業西移出走,所造成的失業率居高不下;尤其面對網路科技的發達,造成市場全球化及全球化的競爭等問題,多年來耕耘所得的「經濟奇蹟」似乎在一夕之間不見了。台灣高科技產業的發展歷程,是從引入國外技術,優勢的製造能力,大量的資金投入,達到量產的經濟規模效益,再經價格競爭,毛利降低的循環模式。台灣高科技產業的規模雖然很大,但創造出來的利潤有限且日益微薄,如何突破這種成長模式的困境,是非常重要且須解決的議題。
    1. 台灣高科技產業,其創新策略與專案領導人能力有顯著之正向之關係。
    2. 台灣高科技產業,其創新策略與新產品開發績效有顯著之正向關係。
    3. 台灣高科技產業,其創新策略與專案領導人能力對新產品開發績效有顯著之正向關係。
    ;A rigor challenge to Taiwan economy happens recent years. Instable politics, continuously increasing manufacturing cost, changing industrial structure, and prevalent of companies moving-out which induce to high unemployment rate, all of event stagnate the plausible developments of Taiwan. In particular, the prevailing of internet technology has pushed the economic competition to be international, and therefore what we called “the miracle of Taiwan” has already passed. The trace, from introducing foreign technology and superior manufacturing processes, investing a great deal of capital for economies of scale, to the mode of price competition and low gross margin rate, captured the history of Taiwan high technological industry. How to break the ice of “large scale with limited and low margin rate” is the vital issue we now urge to solve.
    Innovation is the only way for Taiwan high-tech industry to success in world. Companies who continually innovate go through well design on innovation strategy. What could do is to establish an innovation platform to initiate new ideas and transform them into valuable activities-new product development. Only NPD activities can satisfy customers continually so that they are capable of assuring sustainable management/operating. The ability of project managers to texture organizational resources and coordinate cross-functional departments is the vital linchpin to NPD performance.
    The focal point of this research is to discuss the relationship of innovation strategy and ability of project manager to NPD performance. Conclusions are illustrated as below listed:
    1.There exists significant-positive relationship between innovation strategy and project manager.
    2.There exists significant positive relationship between innovation strategy and NPD performance.
    3.There exists significant positive relationship of innovation strategy and project manager to NPD performance.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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