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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/63756

    Title: 台灣物流運籌貨運承攬服務業成長策略與關鍵成功因素--以T公司為例
    Authors: 楊孟華;Yang,Men-Hua
    Contributors: 管理學院高階主管企管碩士班
    Keywords: 企業變革;產業環境;關鍵成功因素;enterprise transform;industrial environment;key successful factor
    Date: 2007-07-02
    Issue Date: 2014-05-08 15:29:55 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 面對全球化擴張的結果,使得台灣產業大幅外移,近幾年更造成海空運貨物進出口貨量呈現逐年下滑的現象,使台灣的物流運籌貨運承攬服務業者面臨如何提昇國際競爭力的強大壓力與困境。
    ;Result expands which facing the globalization, causes Taiwan industry to be large moves, in recent years creates sea and air cargo import and export goods down year by year, it makes Taiwan logistics freight service dealers faced to promote the international competition strength pressure and difficult position.
    In the recent 10 years, China pinches the general lands; inexpensive and abundant manpower cost advantage, amplifies incomparable magnetism effect, and becomes manufacture factory of the world. Unceasingly seeks reduces the cost to suppose factory in overseas, global purchase, and develops new markets international marketing beachheads setting up, make the international competition no longer merely is individual to individual enterprise’s competition, is steps into 「supply chain to supply chain」 competition time. Facing multitudinous international large-scale also mature international flows the operation freight transportation to contract service industry, Taiwan dealers craves to industrial promotion and growth, and then will be able to continue industrial growth and continues forever management and survival future.
    Because the industrial environment change is rapid, industrial downriver and vertical, level compete gathers the condition, dealers can grasp utilization aspect and so on resources ability, picks the line and the utilization regarding the strategy also has the different influence, difficult to use as quota method by concrete data to measure the dynamic industry environmental variation, competition and strategy utilization influence. Therefore this research selects qualitative exploration research method, discusses Taiwan logistics freight service dealers, in needs the market insufficiency, unsteady source of goods and international large-scale industry complete inferiority competition environment, how does the affiliation by understand clearly the opportunity which the industrial change brings, the effective utilization itself limited resources, finds enterprise the key growth strategy spot, then develops suits enterprise unique management strategy, and provide to dealers for reference future. Simultaneously below proposed 4 suggested:
    1.Aggrandize merge and alliance; accomplish logistics freight service network large-scale and integrity.
    2.Separates in the different industrial domain area, establishes T Corp. to flow the logistics freight service status.
    3.Continues to promote the e environment and the IT innovation utilization.
    4.Gather and collect logistics freight service professional talents positively, promote overall enterprise image acceleration steps to the internationalization.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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