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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/63757

    Title: 企業轉型之類別,策略與經營績效關係之研究
    Authors: 陳仁貴;Chen,Jen-Kuei
    Contributors: 管理學院高階主管企管碩士班
    Keywords: 漸進式轉型;經營績效;跳躍式轉型;轉型策略;轉型類別;Business performance;Jump transformation;Progressive transformation.;Transformation category;Transformation strategy
    Date: 2007-07-02
    Issue Date: 2014-05-08 15:29:58 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 本研究由企業在面對內、外環境變化及產業競爭而進行企業永續經營做法談起,探討企業如何專注及應用核心技術與現有資源在轉型類型及轉型策略思考上,為企業的未來經營成長進行佈局及規劃。本研究歸納文獻以轉型的型態與轉型前優劣勢的時點為構面,提出四種模式分別為「領先跳躍式」、「領先漸進式」、「落後跳躍式」與「落後漸進式」轉型策略;同時,以企業轉型前後的經營績效進行比較分析,驗証轉型策略之結果及成效。
    ;In response to internal/external environment changes and competition, businesses have likewise changed something to satisfy these trends in order to gain perpetual operation. The purpose of this research was to study how businesses apply their core competencies and existed resources to make a better transformation strategy, which benefits further business growth. Based on literature studying related with business transformation category and advantages/disadvantages before transformation, this research submitted four different transformation strategy models: jump lead model, progressively lead model, jump lag model, and progressively lag model. Meanwhile, this research made a business performance comparison between before and after transformation in order to verify the result of transformation strategy.
    The results were as fellows.
    一. Based on existed core competency, jump transformation strategy precedes business category change and diversification operation. New business and new products are similar to existed core competency, that helps investment risk mitigation and niche gaining.
    二. Progressive transformation strategy expands the current business category and improves business operation. Both progressive transformation strategy and jump transformation strategy share the same common points that they pursue product innovation and be closer to the customers (markets) as integrated service strategy.
    三. The thinking model among different transformation strategies is based on how to satisfy / create customers’ needs.
    四. The critical points about business transformation thin.
    (一). Vertical integration to critical materials and technologies.
    (二). By widening of product lines, one-stop-shopping can be met to different customers, needs.
    (三). Manufacturing-oriented businesses turn to service-oriented ones, and focus on proactive marketing.
    (四). Product innovation and production differentiation.
    (五). Shorter developing cycle time and quicker response time.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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