English  |  正體中文  |  简体中文  |  Items with full text/Total items : 73032/73032 (100%)
Visitors : 23243392      Online Users : 567
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version

    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/63770

    Title: 台灣宅配業經營型態與經營作為之分析
    Authors: 呂芳奇;Lu,Fang-chi
    Contributors: 管理學院高階主管企管碩士班
    Keywords: 傳統運輸;宅配;客戶到客戶;市場型態;經營作為;自有化;customer-to-customer;Home-delivery;management actions;market patterns;privatization;traditional transportation
    Date: 2007-07-11
    Issue Date: 2014-05-08 15:30:32 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 隨著生活方式的改變,傳統的運輸服務業已經無法滿足現代人的生活需求,宅配業的興起改變了運輸服務業的商業模式。經過多年的市場淬煉,宅配業進入了選擇改變及開創的時期。國內主要的民營宅配業者統一速達、台灣宅配通、大榮貨運及新竹貨運為主要的代表,這四家業者的佔據了宅配業的主要市場和通路。
    ;As the change of the life style, the rise of the home-delivery commerce has changed the business model of transportation industry because the traditional transportation service can't meet the demand of modern life. After the refinement of service competition in market for many years, the home-delivery industry has entered the choice of transformation and started to the period of new service race. The main private companies in the domestic are Takkyubin, Taiwan Pelican Express, T.JOIN Transportation and HCT Transportation, which go share for the most part of channel and market of the home-deliver business.
    This qualitative research with case study of the four above-mentioned companies is based on an interpretive approach, explores the reasons of selecting market patterns for these companies and the related management actions of a company under various market patterns. The deeply interview data with the management team in middle and high level are compared and analyzed with the important factors of product, marketing, human resource, financial and global strategy in management actions that indicated the variations and planning of choosing various market patterns.
    The significance of the study lies in its measuring on the selection of various market patterns that there will be more chance to be success for company involving in single market. The amount of market channel and the degree of privatization strongly influence the transaction of customer-to-customer (C2C) in the home-delivery business. In the future a company with the capabilities of developing new products and differentiating market channel will takes the competitive advantage in market.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

    Files in This Item:

    File Description SizeFormat

    All items in NCUIR are protected by copyright, with all rights reserved.

    社群 sharing

    ::: Copyright National Central University. | 國立中央大學圖書館版權所有 | 收藏本站 | 設為首頁 | 最佳瀏覽畫面: 1024*768 | 建站日期:8-24-2009 :::
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback  - 隱私權政策聲明