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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/63771

    Title: 母公司涉入程度與子公司轉型障礙程度對子公司經營績效之影響
    Authors: 彭鳳珠;Peng,Feng-Chu
    Contributors: 管理學院高階主管企管碩士班
    Keywords: 母公司涉入;經營績效;轉型動因;轉型障礙;conversion barriers;conversion elements;operation performance;parent-company interference
    Date: 2007-07-12
    Issue Date: 2014-05-08 15:30:34 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 在人口逐漸老化及新生人口不斷下降之情形下,建築業面臨著被喻為夕陽工業的困窘,台灣建築業之地位亦逐漸被高科技產業取代,建築業從個案的開發、硬體的營造及到個案的完成,動輒便是耗時二、三年,除此之外龐大的資金及利息負擔;亦是其他行業所不及,在生存條件愈趨嚴苛的條件下,建築業本身在變動的環境中,各企業集團為提高收益、分散營運風險,通常在成長到某一階段後或面臨經營困境時,會紛紛採取轉型或多角化經營之方式,邁入新的事業領域。
    ;With aging population and dropping birth rate,Taiwan’s construction industry is called sunset industry,and is being replaced by high-tech industry。From project developing、physically constructing to project completing,it normally takes two to there years。In addition,Taiwan’s construction industry bears considerable capital and heavily interest, which is uncommon among other industries。
    To increase the profits and lower the risks under these tough environments,Taiwan’s construction industry chooses “conversion” or “diversification” as a survival strategy。
    In last few years,construction industry invests in new hotels, and resort hotels are most potentially profitable investment targets。Pursuit of restful lifestyle brings higher hotel occupancy rate to the resort hotels。Farglory、Shininggroup、Kuo Yang and Concrete are groups which aggressively extend to the field of leisure industry,the field of resort hotels。
    This thesis is based on case-study methodology,discussing if the following four factors evidently impact the operation performance when Taiwan’s construction industry extends to hotel business:conversion element aggressiveness,culture alliance,resource participation and business model similarity。Conclusions are:
    1.More intent the conversion elements,better the operation performance;more similar the main customer levels,better the operation performance。
    2.More parent-company’s interference causes worse operation performance when there are more conversion barriers。Parent-company’s interference has positive impact on operation performance when there are fewer conversion barriers。
    3.When the conversion elements are less intent and the main customers are highly diversified,operation performance will be worse if there are higher degree of resource participation and business model/ strategy similarity with the parent-company。
    4.When the conversion elements are more intent and the main customers are less diversified,operation performance will be better if there are higher degree of resource participation and business model/ strategy similarity with the parent-company。
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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