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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/63777

    Title: 國軍人才招募策略之研究-以陸軍志願役士兵為例
    Authors: 吳德森;Wu,Te-Sen
    Contributors: 管理學院高階主管企管碩士班
    Keywords: 人力資源管理;國軍人才招募;志願役士兵;行銷組合;HR management;Marketing combination;National troops talent recruiting;Voluntary military soldiers
    Date: 2007-07-18
    Issue Date: 2014-05-08 15:30:50 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 本研究以訪談方式輔以次級資料,探討國軍現行人才招募策略的成效、招募策略執行之困難及實際執行情況。分析國軍人才招募策略受總體環境的影響,並針對現行國軍人才招募策略的不足,以行銷組合方式提出調整策略。研究發現,國軍招募訊息缺乏制定完整又結合時尚的招募策略,無法達到顧客滿意;預算作業費用短絀,基層單位人員異動大,導致招募人力不足;志願役士兵期待值與實際情況落差大,無法參加營外終身學習及國家考試,影響個人未來生涯規劃。
    ;This research by interview and secondary data to treat now national troops recruit tactical effects, difficulty and actual execution situation. Analyzes the national troops recruit strategy was under overall environment influence, and aims at now national troops recruit tactical insufficiency, provide adjustment strategy. The research discovered that: national troops recruit DM is short of completeness and fashion recruiting strategy for customer's satisfaction; budget is insufficient, basic levels variation big makes recruited people draining; Dropping of voluntary soldier's anticipation and actual situation, incapable to attend outside camp lifelong study and national examination, it affects individual future career planning.
    The thesis main research suggested following 9 items to provide recruiting tactical plan refers:1.Recruiting headquarters establishment: Imitates US to establish recruiting department, make policy, marketing, recruiting, testing and training consistent flow, w/o other administrations interruption.2.Recruiting resources integration: integrate recruiting and resource, take concerted action and develop recruiting circuit.3.Strengthens recruiting staff cultivation: strengthens staff training, avoid inherited experience failed. Generally encourage recruiting staff take advanced courses after working time to substantial new knowledge, promotes recruiter specialized self-restraint.4.Positively enhances military image.5.Recruiting advertisement outsourcing: DM form with creativity, DM language designed with by young people familiar language and thoughts to obtain socialist youths and student's attention and the approval.6.Strengthening Internet utilization: full utilization Internet potency to attract socialist youth student and achieves propaganda effect.7.Builds joyful working conditions to attract socialist youths invests the troops.8.Treatment welfare rationalization.9.Positively assistant obtaining national licenses.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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