English  |  正體中文  |  简体中文  |  Items with full text/Total items : 73032/73032 (100%)
Visitors : 23026866      Online Users : 410
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version

    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/63781

    Title: 手機代工產業研究與事業經營策略分析
    Authors: 黃楠宗;Huang,Nan-Tsung
    Contributors: 管理學院高階主管企管碩士班
    Keywords: HSDPA;價值鏈;策略矩陣分析法;經營策略;HSDPA;Strategic matrix analysis;Strategic of business;Value chain
    Date: 2007-10-01
    Issue Date: 2014-05-08 15:31:01 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 全球手機市場在經過2006年的蓬勃發展之後,2007年仍可維持相當於14%的成長幅度,其中使市場保持成長的兩大因素,除新興市場多媒體入門手機取代純通訊機種的趨勢將在2007年更形發酵之外,HSDPA傳輸速度超越消費性門檻而帶動手機換機趨勢,也將於2007年下半年帶動另一波潮流的發展。
    ;After 2006 Global cellular phone market flushed,Global cellular phone market still could be holding operation tantamount to14% developed spectrum. Both of two reasons are made the market holding developed,one is the multimedia cellular phone at the emerging market had replaced the un-multimedia cellular phone,the other is HSDPA transmission speed excess of consuming a doorsill, so that to promote lots of people want to change their cellular phone
    To promote the multimedia cellular phone at the emerging market more bigger because of there is a decline in the component’s price,so the terminal product’s price is more cheaper,especially the screen of the cellular phone and the digital camera-three hundred of thousands effective number pixels module,to go a step further the low level multimedia cellular phone at the emerging market developed.
    This research paper carries on the purpose of using the Strategic matrix analysis from司徒達賢,to find out the point in Strategic planning of the cellular phone EMS,to sum up the Industry values chain of the cellular phone EMS,to match up the six areas of Strategic posture,to go deep in to case study,to penetrate Strategic matrix to work up Strategic point and Essences of strategy of the strategic analysis,to proceed Analysis of business strategic to case study,to bring out the result and suggestion of the strategic analysis。
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

    Files in This Item:

    File Description SizeFormat

    All items in NCUIR are protected by copyright, with all rights reserved.

    社群 sharing

    ::: Copyright National Central University. | 國立中央大學圖書館版權所有 | 收藏本站 | 設為首頁 | 最佳瀏覽畫面: 1024*768 | 建站日期:8-24-2009 :::
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback  - 隱私權政策聲明