;Recently, after China and Taiwan have joined WTO, the Chinese economy is continually rising and flourishing and moving toward a market economic system. These have caused that Taiwanese businesses keep on moving into China. Because many such businesses actively invested in real estate and built factories, the demand for real estate appraisal has increased dramatically. Although the Chinese market of real estate appraisal has grown rapidly, it is far from mature. Therefore, Taiwanese real estate appraisers also followed them to build business units in China, looking for the opportunities of expanding their business.
Hence, this study addresses the following issues. First, a literature analysis helps us understand the markets, environments, and governmental laws of real estate appraisal in China and Taiwan. Second, using the Municipality of Shanghai as an example, we choose one Taiwanese real estate appraiser firm as the focal case and perform the SWOT analysis to analyze its strengths, weaknesses, opportunities and threats. Last, based on the analysis, we suggest the strategies for the case firm to develop in China, including strategic alliance strategies, differentiated marketing strategies, knowledge management strategies, and human resource management strategies.