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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/63830

    Title: 創業家的自主獨立精神與價值觀之個案研究
    Authors: 吳宗鴻;Wu,Tsung-Hong
    Contributors: 管理學院高階主管企管碩士班
    Keywords: 價值觀;創業家;自主獨立;Entrepreneurs;Independence;Value
    Date: 2008-07-04
    Issue Date: 2014-05-08 15:33:06 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 宋家皇朝之父-宋耀如教導子女的八字真言是:「不計毀譽,務必占先」(凡事不擇手段,爭取第一),他的身教與言教對其子女產生莫大的影響。在五代十國的馮道留下榮枯鑑著作,從成敗、榮辱的判斷標準來討論問題,馮道雖然在當時受到不忠的詆毀,但從後世的眼光卻讚揚著求生不求死的思想。故本研究試著瞭解不畏人言、不計毀譽、具有自主獨立的創業精神的創業家其內涵與特質。
    ;This research focuses an independent entrepreneur, by studying his personal business experiences and his personality. First, through a thorough interview, this study finds out how does the entrepreneur react to the change correctly or incorrectly. Secondly, this study adopts a series of psychological tests to find out his special characteristics in decision style, multiple intelligence, value systems, and most important of all, his opportunity seeking behavior.
    The result of research shows that the independent entrepreneur can will not obey what others say to act on one's own, consider the overall situation, pay attention to the advantages and disadvantages to calculate. The independent entrepreneur’s value often influence by family. The independent spirit is made by arduous environment.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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