English  |  正體中文  |  简体中文  |  Items with full text/Total items : 75369/75369 (100%)
Visitors : 25582133      Online Users : 408
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version

    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/63843

    Title: 豐田產業車輛在中國市場的競爭策略分析
    Authors: 梁天行;Liang,Tien-hsing
    Contributors: 管理學院高階主管企管碩士班
    Keywords: 叉車;堆高機;搬運設備;物流設備;產業車輛;forklift truck;lift truck;logistics equipment;moving equipment;strategy analysis
    Date: 2008-07-21
    Issue Date: 2014-05-08 15:33:40 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 2000年之前,中國的叉車市場比較平穩,年需求量保持在2萬台左右,而從2000年開始,市場發生迅速變化,每年的需求量以20%以上的速度在增長。
    ;Before 2000, the forklift truck market in China quite stable. The annual market was around 20,000 per year. However, starting 2000, due to various factors, including entering WTO and rapid industrial development, there ware significant changes in the market. Sales of these material handling equipments has been escalating at a rate of more than 20% per year.
    In 2000, the largest Japanese company in the market, Toyota Material Handling Company which had been leading in the outdoor products, acquired BT, the largest indoor forklift manufacturer in the world, and became the number one forklift truck manufacturer in the world. By merging the BT products into their product lines, Toyota Material Handling started to offer a complete line of material handling vehicles, from Class-1 to Class-5, and thus is able to offer a stop shopping service for customers acquiring material handling vehicles.
    Toyota Material Handling Company formally entered the China market in 2003, and established both of the Toyota Material Handling (Shanghai) Co., Ltd and Toyota Industry (KunShan) Co. Ltd. While the former is responsible for channel distribution, the latter is responsible for production: assembling the outdoor forklift truck in the 1.5-3 tons category. Toyota entered in to local production based on a forecast that the indoor forklift truck sales volume in China will grow by to 37.77% in 2006.
    However, since Toyota Material Handling Company entered China, its market share has been limited to 3%. In addition, in the past three years, the growth rate of its forklift truck business in China is lower than the average growth rate of the forklift truck in the entire China market. Hence, it is almost impossible to reach the target of 25% market share in Chinese forklift truck market by 2010.
    The study attempts to identify the core problems and propose constructive solutions to help the Toyota Material Handling to close in on its 25% goal.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

    Files in This Item:

    File Description SizeFormat

    All items in NCUIR are protected by copyright, with all rights reserved.

    社群 sharing

    ::: Copyright National Central University. | 國立中央大學圖書館版權所有 | 收藏本站 | 設為首頁 | 最佳瀏覽畫面: 1024*768 | 建站日期:8-24-2009 :::
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 隱私權政策聲明