| 摘要: | 全世界人口高齡化的趨勢已是事實，而台灣人口高齡化的速度已超越歐美國家；然而，台灣地區的老人福利相關政策與措施，卻仍處於起步階段，以致於在人口高齡化所產生的社會問題，如老人的安養產業隨著人口高齡化現象及社會結構的快速轉變亦逐漸浮現。因而，本研究籍由台灣未來高齡人口的成長趨勢，了解高齡人口對老人安養機構需求為何?並藉由同業競爭者成功範例進行比較。作為本研究之老人安養休閒名園開發個案規劃之參考依據。
本研究採用質性研究方法，透過政府相關部門、市場競爭者、老人需求的相關資訊與文獻，了解未來老人安養休閒名園產業發展趨勢；另根據本研究開發個案之投資公司－Q公司以投資個案分析的角度，運用產業分析工具從產業五力分析、國家總體環境分析對產業的影響、產業生命週期的觀念，推展出本開發個案的SWOT分析，進而了解本開發個案之各項優勢與機會，並針對劣勢與威脅擬定因應之策略。本研究個案另一評估準則為平衡計分卡策略規劃，透過制定本開發個案之BSC，從企業願景建立、制定策略議題、設定策略目標及達成指標、擬定策略行動，規劃風險管理，進而確認本開發個案之策略發展可行性。
本研究發現，隨者知識不斷的提昇，且戰後嬰兒潮世代即將邁入老年，中產階級的退休潮，其思想獨立、經濟能力較佳、對養兒防老的觀念較薄弱，對於未來台灣老人安養休閒名園的發展性大有可為，台灣老人住宅市場的發展將是一大趨勢。本研究之老人安養休閒名園開發個案之可行性評估結論，對於帶動未來企業集團投入老人安養產業經營，或有心投入老人安養相關產業之工作者，提供一個新的產業發展方向。
;It is a fact that population aging has become a worldwide trend, and the aging speed in Taiwan has already surpassed that in western countries. However, relevant polices and measures in respect of elderly welfare in Taiwan are just on the initial status and those social problems resulting from population aging, such as the health care industry for the aged, gradually emerge together with this phenomenon and the rapid transition of social structure. As a result, this research probes into what the real demand of the elderly people is toward health care organizations based on the growth trend of future aging population in Taiwan, as well as to be references to projects regarding development of health care and leisure gardens for the aged by comparing with those successful cases from competitors.
This research adopts Qualitative Research Method to realize the future developing trend of health care and leisure garden industry for elderly people through the relevant information and literature of related governmental departments, competitors, and senior citizen’s demands. In addition, based on the development project “Q Company” this research utilizes analytic tools, starting from Porter Five Forces Analysis, the influences of macroeconomic environment on the industry and industry life cycle to proceed with the SWOT analysis, and further to realize each strength and opportunity of this project, and to make strategies against weaknesses and threats. Another evaluation standard is Balance Score Card. Through the application of BSC in this development project, the research examines various aspects, including the establishment of enterprise vision, strategic subjects mapping, setting up strategy objective and appraisal indicators, strategic action planning, and risk management arrangement, and can further verify the feasibility of this development project.
It is discovered in this research that baby boomers will soon enter their aged life. With the constant accumulation of knowledge, middle-class people have more independent thoughts, better economic conditions, but weaker concept of “raising children for their life after retirement”. These make the development of health care and leisure garden industry for the aged in Taiwan more feasible, and it will be one of the major trends towards the development of senior citizen housing market in Taiwan. The conclusion derived from the feasibility appraisal of such development project in this research can provide a new direction to the industry development for those business groups or workers who will like to devote to the health care industry for senior citizens. |
