English  |  正體中文  |  简体中文  |  Items with full text/Total items : 75369/75369 (100%)
Visitors : 24722351      Online Users : 306
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version

    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/63857

    Title: 老人安養休閒名園開發個案投資可行性評估
    Authors: 吳長山;Wu,Chang-Shen
    Contributors: 管理學院高階主管企管碩士班
    Keywords: 可行性評估;投資計畫;老人安養;Feasibility appraisal;Iindustrial analysis;The old person raises peacefully
    Date: 2009-05-12
    Issue Date: 2014-05-08 15:34:17 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 全世界人口高齡化的趨勢已是事實,而台灣人口高齡化的速度已超越歐美國家;然而,台灣地區的老人福利相關政策與措施,卻仍處於起步階段,以致於在人口高齡化所產生的社會問題,如老人的安養產業隨著人口高齡化現象及社會結構的快速轉變亦逐漸浮現。因而,本研究籍由台灣未來高齡人口的成長趨勢,了解高齡人口對老人安養機構需求為何?並藉由同業競爭者成功範例進行比較。作為本研究之老人安養休閒名園開發個案規劃之參考依據。
    ;It is a fact that population aging has become a worldwide trend, and the aging speed in Taiwan has already surpassed that in western countries. However, relevant polices and measures in respect of elderly welfare in Taiwan are just on the initial status and those social problems resulting from population aging, such as the health care industry for the aged, gradually emerge together with this phenomenon and the rapid transition of social structure. As a result, this research probes into what the real demand of the elderly people is toward health care organizations based on the growth trend of future aging population in Taiwan, as well as to be references to projects regarding development of health care and leisure gardens for the aged by comparing with those successful cases from competitors.
    This research adopts Qualitative Research Method to realize the future developing trend of health care and leisure garden industry for elderly people through the relevant information and literature of related governmental departments, competitors, and senior citizen’s demands. In addition, based on the development project “Q Company” this research utilizes analytic tools, starting from Porter Five Forces Analysis, the influences of macroeconomic environment on the industry and industry life cycle to proceed with the SWOT analysis, and further to realize each strength and opportunity of this project, and to make strategies against weaknesses and threats. Another evaluation standard is Balance Score Card. Through the application of BSC in this development project, the research examines various aspects, including the establishment of enterprise vision, strategic subjects mapping, setting up strategy objective and appraisal indicators, strategic action planning, and risk management arrangement, and can further verify the feasibility of this development project.
    It is discovered in this research that baby boomers will soon enter their aged life. With the constant accumulation of knowledge, middle-class people have more independent thoughts, better economic conditions, but weaker concept of “raising children for their life after retirement”. These make the development of health care and leisure garden industry for the aged in Taiwan more feasible, and it will be one of the major trends towards the development of senior citizen housing market in Taiwan. The conclusion derived from the feasibility appraisal of such development project in this research can provide a new direction to the industry development for those business groups or workers who will like to devote to the health care industry for senior citizens.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

    Files in This Item:

    File Description SizeFormat

    All items in NCUIR are protected by copyright, with all rights reserved.

    社群 sharing

    ::: Copyright National Central University. | 國立中央大學圖書館版權所有 | 收藏本站 | 設為首頁 | 最佳瀏覽畫面: 1024*768 | 建站日期:8-24-2009 :::
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 隱私權政策聲明