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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/63886

    Title: 台灣木工自動化機械在中國的行銷策略-以個案C公司為例
    Authors: 顏昌耀;Yen,Chang-yao
    Contributors: 管理學院高階主管企管碩士班
    Keywords: 木工機械;策略與競爭;關鍵成功因素;Key Success Factors;Strategy and Competition;Woodworking Machines
    Date: 2009-07-08
    Issue Date: 2014-05-08 15:35:30 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 近年來,由於產業結構的迅速變化,無論是民間企業或是政府機構,加速發展及大力倡導的都是電子或是晶圓等所謂的高科技行業,然而一向在默默耕耘的傳統產業,卻逐漸被社會所忽視,木工機械行業,如何能突破傳統產業的困境,並經由技術研發與突破,行銷與經營策略等,在對岸的中國,再度開創事業的契機,這是本研究所要探討的議題。
    ;Recently, under the fast change in the industrial structure, most of the high-tech businesses and relevant governmental organizations are developing or encouraging advanced developments. However, the traditional/conventional businesses are overlooked. The main purpose of this thesis/dissertation is to study that how woodworking businesses could break through the present difficulties, and find out further chances in China via technology research, marketing and operation strategies.
    This research is a case-study one. Through the development trend of China’s woodworking businesses and the analysis with the expert’s interview, we will find out the way how “C” Company successfully expand its operation scale and performances, and finally becomes the leading woodworking brand. We will use the following methods.
    a.Key Success Factors
    b.Five-force analyses
    c.SWOT analysis
    After the study, we come out the conclusion that if Taiwan woodworking businesses want to get more market share in China, they must establish their own brands and fames, create proper sales channels, integrate resources with cross-strait cooperation and generate better after-service. It is not proper to invest in China simply for its low cost advantages. Meanwhile, we suggest that all woodworking businesses to use the cooperative opportunities among business, government and academics, so that they could upgrade the woodworking businesses, and avoid the converging attack from China and the other countries.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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