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|Keywords: ||SWOT分析;企業轉型;經營模式;Business model;Business transformation;SWOT analysis|
|Issue Date: ||2014-05-08 15:35:33 (UTC+8)|
個案公司計畫與學術單位共同開發的客戶行為動態協作開放原始碼軟體開發(Dynamic Alignment Tool for Customer Behavior)是一項創新的計劃，讓個案公司多年來科專計畫輔導經驗、與學術單位專業理論知識應用結合以及部分軟硬體資源，進而與其他開放原始碼軟體社群建立合作關係。
;The economic development of Taiwan in the past few years was appraised as “miracle”. The key to such success includes qualified manpower, low labor cost, good industrial innovation and competitiveness in technology with well-prepared infrastructure. These are the driving forces for economic development which helps Taiwan to survive well in the global competition.
Meanwhile, the overall competition is getting serious, besides keeping the current competitiveness, another important topic for businesses and government is how to face the tougher external environment.
Hence, Technical Division, Ministry of Economic Affairs set up the strategy and guidelines for industrial technical development. Through “Development Special Project, Ministry of Economic Affairs” (herein “Project E”), government helps businesses develop and accumulate the ability for innovation, and create new business field with competitive key tech, which leads to high value-added development.
During the last few years, government provided quite a few “Projects”, and increased the subsidies. Meanwhile, the approval/qualification criteria are getting higher. Also the down-payment is high. Besides, system developers and other competitors join the same business. So in this case, “A Company” was impacted seriously. Under such circumstances, In order to break through the bottleneck, “A Company” has to adapt itself to match the future business model.
This research is based on consultation services, adopts case study, and aim at the current operation models of “A Company” for analysis. Through data collection, interviews and analysis, hope to find out its advantages, weakness, opportunities and threats via SWOT analysis. Then we will find out the “transformation strategy” for this “A Company” during its transformation. Finally, we will get the countermeasures and solutions to its possible issues during the whole processes.
“A Company” plans to share its “Dynamic Alignment Tool for Customer Behavior” with the academics. This is a whole new plan, which will make “A Company” conglomerate its “Project” experience with academic theory, and set up cooperative relations with the other open-software communities.
During transformation strategy, with the opening of software codes, creation for business resource planning software system and supply chain management software system solution, it is possible to provide small and medium businesses with proper and long-lasting performances in one hand, and provide the advanced business resource planning software system solutions that could be revised and upgraded with decent prices, so that uses could always find the proper solutions. This research provide the following proposals to “A Company’s” transformation strategy.
Utilize academic resources to speed up the strategy.
Set up customer-made system integration products with services.
|Appears in Collections:||[高階主管企管（EMBA）碩士班] 博碩士論文|
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